Cambridge IELTS Book 6 Test 1 Writing Task 2

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Cambridge IELTS Book 6 Test 1 Writing Task 2
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Zuhana

Zuhana

Nafia Zuhana is an experienced content writer and IELTS Trainer. Currently, she is guiding students who are appearing for IELTS General and Academic exams through ieltsmaterial.com. With an 8.5 score herself, she trains and provides test takers with strategies, tips, and nuances on how to crack the IELTS Exam. She holds a degree in Master of Arts – Creative Writing, Oxford Brookes University, UK. She has worked with The Hindu for over a year as an English language trainer.

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Tavneet

Posted on Dec 17, 2023

It is an irrefutable fact that advertisements of each product is done by popular sources like internet, newspapers at an alarming rate in order to convince people to buy that product. Sellers highlight sale, discounts or features of item in promotions. In the past, advertisements were not in trend, but nowadays, upselling of things via promotion is in demand in market as it attract buyers even though its not need of an hour for customers to purchase the item on sale. As far as I am concerned, I totally agree with above statement and reasons will be discussed in the upcoming paragraphs with relevant examples.

To begin with, the prominent reason behind the bad affect of high advertisements on people is that it provoke people to buy things and waste money unnecessarily on goods which they really don’t require to buy. This is because promotion is done by popular sources like internet in which advertisements of goods is played in Youtube while watching video or in games so that things can upsell. For example, the clothing of the Shein app is in trend because of its exclusive offers and short term delivery. When app has any offer during the seasons, advertisements are released in high rate on internet, magazines and even in newspapers too. Promotions show dressed wore by adorable model which looks pretty to customers and they finally buy the dresses in huge numbers.

Furthermore, pre-advertisements of things in market lead to increase the popularity of newly launched things. Advertisements are provided in that way customers thing deals for upcoming products are more cheaper and affordable for them and they should with new launched products. For example, each year Iphone is released in the market with distinct features and deals. Customers start to get acknowledged with the offers like payments in installments, return offer of iphone in coming two years are provided in market before product is launched. It leads to increase excitement in buyer’s mind which is not really good thing for them because they get trapped in the viscous trap of promotions.

On the other hand, I think high rate of promotion can sometimes good because it raises the competition of products in market as advertisements will highlight the distinct features of items. Hence, buyers will have many options for single products. In my perspective, although there will be many choices, it will perplex the client with huge options.

To conclude, I think high promotion is disasterous as it provoke people to waste money as well as trapped them in offered which they really prooves helpful in future. Therefore, the advertisements upsell the things in huge amount which customers do not require to buy.

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IELTS Expert

IELTS Expert

Posted on Dec 18, 2023

Overall Band: 4.5
A position is discernible, but the reader has to read carefully to find it. There is a limited use of cohesive devices with some inaccuracy. Simple vocabulary is used accurately but the range does not permit much variation in expression.

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Lilly

Posted on Dec 9, 2023

Nowadays, it only shows that the increasing of sales gets its popularity came by the power of advertising not the one that the real society need. so, in my opinion I fully agree in this view.
Although the society may think that they are purchasing out of there interest, but little did they know that the advertisement had the biggest effect on them. the foremost reason is social media. For instance, the most trend site now is TikTok this platform I specifically and many people around the world use it also for Entertaiment purpose while scrolling down it we see that many people advertise different types of products in this site for their followers then due to its rising of popularity of the product many people will purchase it. Secondly, is by a popular singer. For example, in the music industry one of the most famous persons is Taylor Swift if she is seen in a music video at instantly the makeup she wore and the cloth she wears will instantly sold out so that person that will buy it might not be needed it at that moment, so this shows that the power of advertising in social media and famous people have a big effect in the communities.
However, a people who will buy unplanned things due to advertainments it might be useful for future uses, but it affects their finances badly.
To conclude that the power of advertisement has, so much effect on people’s due to social medias (Facebook, Instagram, And Tik Tok), celebrities and others. Also, that unplanned things which are bought from seeing advertising might be led to losses of money.

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IELTS Expert

IELTS Expert

Posted on Dec 11, 2023

Overall Band : 4.5
Punctuation is faulty. Main ideas are relevant, but some are insufficiently developed, while some supporting arguments and evidence may be less relevant or inadequate.

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Li-rochelle

Posted on Nov 4, 2023

Today, the high sales of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?
Ever since the outbreak of COVID-19, the international economic development has seemingly met its dead end. Nonetheless, people’s consumption indicators remain high, namely the popular goods are selling well. Some say it is happening due to people’s daily needs, but I deem that people now are buying things not for their necessity but for the propaganda of enterprises.

With the rise of social media, all kinds of information are becoming more accessible than ever and the information channels are getting wider as well. But just as the saying goes, every coin has two sides. While people can have a more convenient life through social media, it is also easier for the big data to trace your preference. A case linked to this is that, when one opens his searching engine and inputs something he is interested in, with in few hours, it is likely that the topic he just looked up to will be founded in another app on his phone. People think they are the one who is dominating their own social media, yet, it is the technology hiding behind the social media to decide what kind of contents will be recommended.
Another contributing factor to the high sales of popular goods is the promotions and shopping festivals. Admittedly, sometimes people consume with passion, which means even though their daily necessity is in good supply, they still cannot resist the temptation of good prices. All forms of shopping festivals, where exist the highest attendance of promotions, such as “double-eleven” in China and the “black Friday” in US, just make it more difficult for people to purchase reasonably and rationally.

To conclude, the appearance of high sales of popular goods should be attributed to the power of advertisement not the real need of the society. It is a good sign that people are actively engaged in shopping meaning that world’s economy is recovering, yet it is of great significance for people to wipe out their eyes to deal with the commercial advertisement, just think before they leap.

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IELTS Expert

IELTS Expert

Posted on Nov 28, 2023

Overall Band: 5
Simple vocabulary is used accurately but the range does not permit much variation in expression, thus the user needs to add a few words of advanced vocabulary. In terms of cohesion, the relationship of ideas can be followed but the sentences are not fluently linked to each other.
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Amit Sapaiya

Posted on Nov 1, 2023

It is undeniable that nowadays consumers are driven by marketing and advertising strategies of the companies. It is believed that boost in the sales of some popular goods has resulted due to advertisements and not because of the real requirement of people. I completely agree to the statement. This essay would dig deeper into the relation between advertisement, consumers and sales.

Big businesses have managed to lure many consumers to buy their products over and above the actual needs. Common people can be seen excited to try and buy any product irrespective of the usefulness of the same. To illustrate, giant food chains like McD , Dominos Pizza, KFC and Starbucks have been successful in drawing many consumers into their outlets. The real need of common man is just nutritious and healthy food. However, people fall into the promotional traps and has resulted in increase in consumption of fast foods and thus, the related health issues.

Advertising is a powerful tool in marketing and sales. The right use of this can be understood by exploring the history of present day big tea consumption market in India. Originally India was never a Tea drinking nation. British introduced Tea in India and initially started selling Tea at railway stations for free. This advertising strategy worked wonders and Indians fell for it. Today India Is the biggest consumer of Tea which at actual was never a need. Promotional tricks and Advertisement tools can rightly be attributed for it.

It can be concluded that consumers can be overpowered by advertisements and their choice can be easily influenced. It is high time that people should thing wisely and rationally and buy product of actual need.

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IELTS Expert

IELTS Expert

Posted on Nov 2, 2023

Overall Band: 5.5
There may be limited of cohesive devices with some inaccuracy; thus the user needs to improve in cohesion and coherence.Simple vocabulary may be used accurately but the range does not permit much variation in expression; user needs to use more advanced words of vocabulary.
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usman

Posted on Oct 15, 2023

Advertising with the help of internet is changing the entire world and benefiting the multi-national corporation. Companies are spending substantial amount from their budget, convincing masses to purchase products which they do not really need in their daily life. The primarily objective of advertising is to create a need for people for certain product. Based on this ,I would like to agree with the fact such high sales of popular good is attributed to the power of advertising as it is intended to have a strong influences on the perception of people in their buying pattern.

Peoples throughout the world is spending heavily on Hi-Tech Product especially on smart phones including Apple ,Samsung etc. Altough most people cannot afford this and they can get phone with similar features at very low cost form the market but due to their advertising strategy , peoples are convinced enough to buy their product despite the fact the product life cycle is very short. In additon to this , the people need to understand one thing that there is so much disparity in world and we need to be very concious in our spending and not to be easily influenced by advertising strategy deployed by companies.

Furthermore, Nike with the help of massive advertising compaign is making substantial amount of money by convincing people to buy their products at such high price. Since the start of chinese product in the international market particulary in sports item , the people start realizing the fact that the quality offered by the Nike and companies operating in china does not much have substantial difference but there is a huge disparity in the cost. A part of this , lets take an example of coco-cola which is selling sugary drinks and people despite of the fact that it is not healthy are consuming it worldwide. This is due to the advertising stratgey employed the them.

In view of above , there are enormous examples in which the peoples are buying those things which they do not really need. We need to be very rational in our buying behaviour and do proper research before buying certain product. We will have to be very councious and admit the fact that these companies with the help of consumer information which is available are playing with the psychology of people and benefiting on a large scale.

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IELTS Expert

IELTS Expert

Posted on Nov 29, 2023

Overall Band 4.5
Errors in spelling and word formation are noticeable and may cause some difficulty for the reader. Subordinate clauses are rare and simple sentences predominate.

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Vivian K

Posted on Oct 10, 2023

Advertising is one of the ways to increase the sales of a specific product and I support the notion that the strong power of advertising nowadays has led to an increase in the sales of popular goods.
First, it is important to understand the meaning of the word advertising. Advertising in business terminology simply refers to making the public aware of the features of a new product through media. Advertising in this modern era is increasingly popular as the means of media communication have also increased. Media communication includes televisions, phones, computers, and radios. Companies have taken advantage of these means of media communication. For example, when you are watching a video on YouTube, you will encounter many adverts most of which have been repeated severally. To ensure a hundred percent success, adverts have to be repeated. This repetition of adverts builds up curiosity in the consumer.
Secondly, influential advertisement is another factor that increases the power of advertising. Nowadays, influencers are increasing due to social media. Companies have noted this and used it to their advantage. This is seen as an advantage considering that most of these influencers have a huge fan base thus the advert will reach most if not all of their fans. It is seen as a tactic to hook people into buying a product even though they don’t need it. For instance, if Beyonce were to advertise a certain women’s perfume, her fanbase would buy it to either show their support or simply want to be like their idol.
Despite all this, society is still important for a company’s product sales to be successful.
In conclusion, advertising is an important tool in business and marketing. For a successful sale, the advertising has to be top-notch to convince many people.

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IELTS Expert

IELTS Expert

Posted on Jan 8, 2024

Overall Band: 3.5
There are few ideas, and these may be irrelevant or insufficiently developed. Relationships between ideas can be unclear and inadequately marked. There is some use of basic cohesive devices, which are repetitive.
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Shradha

Posted on May 9, 2022

Nowadays advertising is changing the way people use the market for consumer goods and services. From our Television to smartphones, we are exposed to tons of ads on a daily basis. These advertisements affect our buying decisions, whether we really need the product or not. Therefore, I personally advocate that advertisements dominate us in many ways and induced us to buy unnecessary things which are not required. Let’s discuss this in the subsequent passage.

To begin with, firstly, advertising usually plays with the psychology of the consumer by displaying it in an attractive manner and showing the advantages of the products Repetition of ads makes people curious to buy products without any dire need. The fact that we cannot escape from advertising. constant images wherever we look can be very intrusive or irritating. For instance, a plethora of adverts reflect back to back on mobile phones. with the latest technology, mobile companies are now able to send SMS to consumers’ phones.
Secondly, people usually follow their favourite ones like celebrities. The promotion of clothing by famous personalities leads their followers to use the same product. People are passionate about the star so tend to follow them no matter actually need that or not. Children and the young generation are mostly affected by adverts kind of toys, clothing, footwear, and gadgets that demand parents to buy them.
In addition, adverts for tobacco, alcohol or cigarette have long been a controversial issue. It is quite possible that encourages youth to consume.
In conclusion, It is certainly true to say that advertisement plays an important role in the decision-making process. Therefore, people are being constantly running to buy products or services which factually expensive, unnecessary or unhealthy. I believed that looking closely at many aspects of advertisement is wrong and not acceptable in future.

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kasturika

kasturika

Posted on May 10, 2022

Band Score – 5

Concentrate on the correct usage of tense and punctuation.

Since it is an opinion essay, you are required to write about one line of contrast in a separate body after presenting two body paragraphs supporting your views.

Pay attention to rules of capitalization.

Some sentences are incomplete and lack expression. Learn error-free sentence formation.

Use C2 level of words.

Mansi Patel

Posted on Apr 27, 2022

Recently it has been observed that their is a huge demand of popular items due to advertisement of such goods in regions which do not have appropriate use in their real life but still buyers use to purchase those goods. I completely agree with this statement and my explanation will be seen in further paragraphs.

There are certain reasons why consumers use to buy such type of goods. The foremost reason is advertisement usually play with psychology of consumer by displaying it in an attractive manner and showing advantages of that products. In addition, mainly young children are attracted towards such staff as they are immature and easy to manipulate. For example, advertisement of toys and food products are displayed frequently where actor or main leader of those advertisement belong to particular age group. If a company is launching product of certain age group which can be used up by those group. So, they use strategy in adds that actor belong to particular age group is enjoying and had a need of that products. As a result, this way consumers are attracted for such items.

Furthermore, celebrities and many other popular idols use to play role in advertisement which have great impact on society to purchased such products. For instance, advertisement of an energy drink by famous personality will indirectly affect the choice of people in the society. Moreover, regardless use of items consumer trend to purchased those thing which have no use in other life on in daily bases.

In contrast, Some people have their believe that through the medium of advertisement, people are aware to news products and technology which can be useful in their life to make their life easy, convenient, less time consuming which would be possible by purchasing those items.

In conclusion , through social media mainly by means of advertisement people uncertainly buy those products but does not have such value or useful in their life. Unfortunately still are in higher demands in market place.

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kasturika

kasturika

Posted on Apr 28, 2022

Band Score – 5

Concentrate on the correct usage of article, prepositions, pronouns, verb forms, subject-verb agreement and punctuation.

Pay attention to spellings and learn error free sentence formation.

Follow the conventions. Only the first letter of the word in a sentence and proper nouns must be in capitals and there should be proper space between words.

Use C2 level words.

Kaciya Chacko

Posted on Apr 27, 2022

There is a popular belief that it is the influence of advertising rather than actual need that fuels buying these days. I fully agree with this view. Adverts are everywhere and they are powerful enough to trick customers into buying event those things they do not really need.
First and foremost, in recent years because of the advancement of the technology, advertising industry has taken a new turn. They boost their product sale by showing their items several times to the customer, once they have searched for it on the internet. This is because of the availability of a variety of platforms such as Facebook, Instagram, and Twitter. This incessant targeting makes people do unnecessary shopping. In addition, companies offer discount and tag their product as limited in stock and that indirectly raises / increases the product sale among the society.

Secondly, the advertising industry hires famous celebrities as brand ambassadors and that influences individuals to buy their premium products. For example, M.S Dhoni endorses Nike brand. This has increased the sale of Nike products as M.S. Dhoni has huge fan following all over India. Fitness products advertised by him has tremendous impact on the brand sale. People become emotionally attached to the brand and buy regardless of whether they need that product or can afford it.

To conclude, I completely agree with the argument that nowadays more than the need, it is the art of advertising that attracts buyers. Adverts convince people that they need to own certain products and they foolishly fall into the trap.

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kasturika

kasturika

Posted on Apr 28, 2022

Band Score – 6

Concentrate on the correct usage of article, prepositions, subject-verb agreement and punctuation.

Since it is an opinion essay, you are required to write about one line of contrast in a separate body after presenting two body paragraphs supporting your views.

Use C2 level words.

Arpita Rai

Posted on Apr 7, 2022

Advertisements have played a huge role in our purchasing behavior for a long time. I totally agree that as consumers, we end up getting influenced into buying things we may not actually need. This essay will take about how advertising is affecting our buying patterns in a negative way.

Advertisements play a major role in the sale of any product and it’s a medium where the sellers invest a huge amount. Nowadays, there are so many mediums for companies to reach out to their customers. We as customers are always surrounded by ads for different things through channels like Social Media, TV, E-mail, Bill boards, etc. Let’s take fast fashion as an example here. A new line of clothing is introduced by many popular brands like H&M or Zara every season and in order to keep up with the trend, we keep buying new clothes, discarding the old ones. This is not only creating an impact on our pockets but the environment too.

With a larger reach and a deeper understanding of the market, these organizations have surely mastered the art of creating a need for their products. Things we never thought we needed ten years back have become a part of our lifestyle now. For example, the demand for coffee-making machines at home or the huge demand for different skincare products endorsed by big celebrities.

To conclude, I would like to add that surely advertisements have changed our standard of living but it is doing more harm than good by pushing us all into impulsive buying behavior.

Reply

kasturika

kasturika

Posted on Apr 8, 2022

Band Score – 6

Since it is an opinion essay, you are required to write about one line of contrast in a separate body after presenting two body paragraphs supporting your views.

Use the C2 level of words and appropriate linkers.

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