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Internal and External Marketing- IELTS Reading Answers
A Employees need to hear the same messages that you send out to the marketplace. At most companies, however, internal and external communications are often mismatched. This can be very confusing, and it threatens employees’ perceptions of the company’s integrity: They are told one thing by management but observe that a different message is being sent to the public. One health insurance company, for instance, advertised that the welfare of patients was the company’s number one priority, while employees were told that their main goal was to increase the value of their stock options through cost reductions. And one major...
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The Cicada’s Song Reading Answers
A Cicadas are insects famous for their ability to generate a distinct sound with an auditory power that can rival the decibel level of a rock music concert and exceed the engine roar of a motorcycle. With close to 3,000 species of cicada identified and documented, this family of insect is found worldwide. For the majority of its life, the cicada remains underground, where it is nourished and sustained through sap secreted by the roots of trees. When mature, the insect tunnels to the surface and sheds its skin to reveal its adult form. This life cycle varies among the...
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Grimm’s Fairy Tales Reading Answers
Grimm’s Fairy Tales is a real IELTS Reading test passage from past papers. Take the test now and check Grimm’s Fairy Tales reading answers below. With diligent practice, the Reading Module can be the top-scoring category for IELTS Aspirants. To score well, you must understand how to approach and answer the different question types in the Reading Module. By solving and reviewing Sample Reading Questions from past IELTS papers, you can ensure that your Reading skills are up to the mark. You can also try more IELTS reading practice tests. Want to practice more Yes/No/NotGiven questions? Start with IELTS Reading...
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Agriculture and Tourism Reading Answers
A Linkages between the Agri-Food Sector and Tourism offer significant opportunities for the development of both sectors within the region. These linkages could lead to ensuring the sustainability of the region’s tourism product thus ensuring its preservation. Agriculture and tourism — two of Wisconsin’s most industries — are teaming up in southwestern Wisconsin and have found that tourists, rural communities, and some farmers could benefit from stronger efforts to promote and market agricultural tourism there. In 1990, agricultural tourism project members surveyed 290 visitors to the annual Monroe Cheese Festival and 164 visitors to the Picnic on the Farm, a...
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Paper or Computer Reading Answers
A Computer technology was supposed to replace paper. But that hasn’t happened. Every country in the Western world uses more paper today, on a per- capita basis, than it did ten years ago. The consumption of uncoated free-sheet paper, for instance the most common kind of office paper — rose almost fifteen per cent in the United States between 1995 and 2000. This is generally taken as evidence of how hard it is to eradicate old, wasteful habits and of how stubbornly resistant we are to the efficiencies offered by computerization. A number of cognitive psychologists and ergonomics experts, however,...
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Lessons From The Titanic – IELTS Reading Answers
The Academic passage, Lessons from the Titanic Reading Answers, is a reading passage that consists of 14 questions. With diligent practice, the Reading Module can be the top-scoring category for IELTS aspirants. To score well, you must understand how to approach and answer the different question types in the Reading Module. By solving and reviewing Sample Reading questions from past IELTS papers, you can ensure that your Reading skills are up to the mark. Take the practice test Lessons from the Titanic below and try more IELTS reading practice tests from IELTSMaterial.com. The question types found in this passage are:...
14 min read
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Good Deal Car Rentals – IELTS reading answers
A Good Deal Car Rentals Have we got a deal for you! Compact cars only $375/week We offer: The lowest rates in town Two convenient locations Payment by cash or credit card To reserve your car, call us at: 432-555-0943 (airport) 432-555-7118 (train station) Open from 7:30 a .m . to 9:30 p .m . every day of the week B Fast ‘n Frugal Car Rental Compact and mid-sized cars Vans Small trucks Rent by the day, week, or month We have the best rates in town. Compact cars start at $350/week. Special prices for National Car Club members— 10...
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Clothes in Society Reading Answers
Clothes have been worn for thousands of years, originating with our animal-skin clad Neanderthal ancestors, through to sophisticated modern-day couture. So why are clothes so important? Here, we examine the impact and importance of clothes in society. A Firstly we mustn’t underestimate the importance of clothing on human psychology. It’s true that you shouldn’t judge a book by its cover, but people still do. In the case of human beings, that ‘cover’ is, in a large part, your clothing and others are looking at it in order to help gauge an impression of who are. This is because clothing is...
8 min read
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Calisthenics – IELTS Reading Answers
A From the very first caveman to scale a tree or hang from a cliff face, to the mighty armies of the Greco-Roman empires and the gymnasiums of modern American high schools, calisthenics has endured and thrived because of its simplicity and utility. Unlike strength training which involves weights, machines or resistance bands, calisthenics uses only the body’s own weight for physical development. B Calisthenics enters the historical record at around 480 B.C., with Herodotus’ account of the Battle of Thermopolylae. Herodotus reported that, prior to the battle, the god-king Xerxes sent a scout party to spy on his Spartan...
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Food Preservation Reading Answer
A Food preservation usually involves preventing the growth of bacteria, fungi or other microorganisms, as well as retarding the oxidation of fats that cause rancidity. Food preservation may also include processes that inhibit visual deterioration, such as the enzymatic browning reaction in apples after they are cut. B Often, several food preservation methods are used together. Preserving fruit by turning it into jam, for example, involves boiling, to reduce the fruit’s moisture content and to kill bacteria, sugaring, to prevent re-growth of bacteria, and sealing within an airtight jar, to prevent recontamination. Maintaining or creating nutritional value, texture and flavour...
6 min read
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Sending Money Home Reading Answers
The IELTS Academic Reading passage, ‘Sending Money Home’, helps you attempt various question types, each of which are asked in the IELTS Reading exam. By attempting to find the answers, it will help you get an idea of the difficulty level of the passages in the actual reading test. You can also solve more passages by taking one of our IELTS reading practice tests. The answers to the passage, ‘Sending Money Home’, is provided with explanation for your understanding and level up your preparation. You should be taking 20 minutes for this passage and answer the questions provided. Here are...
8 min read
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Myxomatosis- IELTS Reading Answers
The IELTS Reading exam consists of three sections with different passages. The IELTS Academic passage ‘Myxomatosis’ is a reading passage which are asked in the IELTS Reading exam. You can try using strategies and attempt to find the answers to the questions given in the passage ‘Myxomatosis’. By practising with this passage, you will get an idea of the level of difficulty in the actual reading test. If you want more passages to solve, try taking one of our IELTS Reading Practice Tests. Here are the question types in the reading test Reading Passage (Myxomatosis) Multiple Choice Questions (Q.1 –...
10 min read
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The Story of The Battery Reading Answers
When people consider today how indispensable the Internet is, they often overlook that without electricity, it would not function. Living without the Internet would be a significant inconvenience today, but without electricity, life as we know now would collapse. Since we started using electricity, which was in the middle of the nineteenth century, we have worked on ways to move and store it easily and efficiently and one of the most common ways of storing electricity has been the battery. A battery does not actually store electricity. A battery, which is actually an electric cell, is a device that produces...
5 min read
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Individualism or Society IELTS Reading Answers
The human trait known as individualism can be understood in two distinct ways. The first implies an individual’s aspiration to self-reliance or independence, and the need to exist as individual human beings. The second, by contrast, is understood as a social theory which prioritises freedom of action by individuals over the authority of an all-powerful state. As far as the second conception is concerned, individualism as a discrete construct of Western thought really came to the fore with the onset of capitalism in the late seventeenth century. The two most influential English political philosophers of that period —and since —Hobbes...
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Money As The Unit Of Account – IELTS Reading Answers
A The most difficult aspect of money to understand is its function as a unit of account. In linear measurement we find the definition of a yard, or a metre, easy to accept. In former times these lengths were defined in terms of fine lines etched onto brass rods maintained in standard laboratories at constant temperatures. Money, however, is much more difficult to define because the value of anything is ultimately in the mind of the observer, and such values will change with time and circumstance. Sir Isaac Newton, as Master of the Royal Mint, defined the pound sterling (£)...
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Plain English Campaign – IELTS Reading Answers
The ‘Plain English Campaign’ Academic Reading Passage is a good resource for anyone who is preparing for the IELTS Reading test. This passage will help you understand what kind of reading passages you will encounter and the questions that you will be asked to solve. By taking the ‘Plain English Campaign’ IELTS Reading Answer, you can acquaint yourself with the types of questions that you will be asked and the level of difficulty that you can expect. The question types in this Reading Passage include: True/False/Not Given (Q. 1-6) Summary Completion (Q. 7-14) For more IELTS Reading practice, take more...
12 min read
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Building Houses Out of Earth Reading Answers
The Academic passage, ‘Building Houses out of Earth Reading Answers’, is a reading passage that consists of 11 questions. Ideally, you should not spend more than 20 minutes on a passage. Read the IELTS reading passage, pick out significant words, and recognise synonyms in order to provide a one-word response. So, let’s see how easy this passage is for you and if you’re able to make it in 20 minutes. If not, try more IELTS reading practice tests from IELTSMaterial.com. The four question types found in this passage are: Multiple Choice Question (Q. 1) & (Q. 4-7) Short Answer Type...
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Detecting Deception – IELTS Reading Answers
The ‘Detecting Deception’ Academic Reading Passage is a good resource for anyone who is preparing for the IELTS Reading test. The passage present in this blog is similar in difficulty to the passages that you will encounter on the actual IELTS Reading test. Before you begin solving the ‘Detecting Deception’ IELTS Reading passage, read the IELTS exam preparation tips for better knowledge of attempting it. Reading Passage You should spend about 20 minutes on questions 15-27, which are based on the Reading Passage below. Detecting Deception A According to lay theory there exist three core basic signs for spotting liars....
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Science in Space- IELTS Reading Answers
The Academic passage, ‘Science in Space Reading Answers’, is a reading passage that consists of 14 questions. With diligent practice, the Reading Module can be the top-scoring category for IELTS aspirants. To score well, you must understand how to approach and answer the different question types in the Reading Module. By solving and reviewing Sample Reading Questions from past IELTS papers, you can ensure that your Reading skills are up to the mark. Take the practice test Science in Space below and try more IELTS reading practice tests from IELTSMaterial.com. The question types found in this passage are: Multiple Choice...
13 min read
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Age-Proofing Our Brains – IELTS Reading A
A While it may not be possible to completely age-proof our brains, a brave new world of anti-aging research shows that our gray matter may be far more flexible than we thought. So no one, no matter how old, has to lose their mind. The brain has often been called the three-pound universe. It’s our most powerful and mysterious organ, the seat of the self, laced with as many billions of neurons as the galaxy has stars. No wonder the mere notion of an aging, failing brain—and the prospect of memory loss, confusion, and the unraveling of our personality—is so...
11 min read
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