SECTION 1
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Questions 1-5
Complete the notes below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
Ratner Athletics Centre
Example: Current students get membership for ___no charge/ free______
- a yearly membership costs 1……………………… for alumni
- Features offered include:
the Emily Pankhurst 2………………………….
the Dalton 3…………………………….
personal 4……………………… at an extra charge
- Hours: 6 am. to 5 …………………………… on weekdays and 6 am to 9 p.m. on weekends
Questions 6-10
Complete the form below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
NEW CUSTOMER MEMBERSHIP FORM
- Customer name: Shannon 6…………………
- Street Address: 7…………………………………
- City: Newcastle
- Postcode: 8………………………………………
- Telephone number 9………………………….
- Payment method cash
- Proof of address: 10……………………………
SECTION 2
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Questions 11 – 20
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Orientation Meeting for students studying abroad in South America
Remember to sign the attendance lists on the way out!
To get a student visa you must make a folder of health information including:
- vaccination 11………………………………………………..
- proof you don’t have a serious 12 ……………………..
Have a consultation with a doctor specialised in 13………………………… information on:
- what vaccines you will need to get
- 14 ………………………….for malaria
- what to expect if you have any existing 15……………………………………………
Health issues in South America
Malaria is a concern for most people going to South America.
- In each country, it is 16………………………………………in some areas but not others.
- You must 17……………………………………..and not travel to high-risk areas if you arc not protected.
To prevent insect bites:
- wear long-sleeved shirts and 18…………………………..
- use insect repellent on 19……………………….. and flying-insect spray in rooms
- stay indoors in the peak biting periods of 20………………………… and………………………….
SECTION 3
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Questions 21 – 23
Which opinion does each person express about filling out the evaluation forms?
Choose your answer from the box and write the letters A – F next to questions 21 – 23.
A. They encourage students to work hard.
B. Important changes have been made because of the forms.
C. We could be judged because of what we write.
D. It is alright to say that you don’t have an opinion.
E. Probably no one reads them anyway.
F. They are required; if we don’t do them we will get bad marks.
Joshua 21………….
Ethan 22…………
Lily 23…………
Questions 24 – 30
Complete the table below.
Write NO MORE THAN THREE WORDS AND/OR A NUMBER for each answer.
| Opinions about project: | Lily | Joshua | Ethan |
| Initial Suggested Rating | 24………………… | 25…………………….. | 26………………………… |
| Good Points | nothing specific | 27……………………… | choice between 28……………………….. |
| Bad Points | no practical point/ choices were both 29………………… | should have given us 30…………………….. |
no opinion |
SECTION 4
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Questions 31 – 40
Complete the flow-chart below.
Write NO MORE THAN THREE WORDS for each answer.
Product Life Cycle
Marketing Aims by Stage
Stage 1: Market Introduction
Features: Marketing Strategy:
- Cost 31……………………………… Step. 1
- Sales volume 32…………………. Get the brand noticed by the 33……………………………
Step 2
Encourage potential customers to 34…………………….
Stage 2: Growth
Features: Marketing Strategy:
– Economies 35………. lead to reduced costs and rise in sales. Step 1
Find a way to 36…………………. return customers.
Step 2
Differentiate the 37………………. from rival products.
Stage 3: Maturity
Features: Marketing Strategy:
Sales will 38……………………………….. Step 1
Competition will be 39…………. Continue to point out the differences between your product and rival brands
Step 2
Find new 40………………….. for the product
Answer key:
- £240
- Fitness centre
- Swimming pool
- Trainers
- Midnight/24.00
- Fleet
- 24 Whitehall Close
- NEO 1EN
- 9765 484 493
- Electricity bill
- Records
- Contagious disease
- Travel medicine
- Medication
- Health issues
- Present
- Keep informed
- Long trousers
- Bare skin
- Dusk / dawn
- D
- E
- B
- 4
- 5
- 5
- Well thought out
- Two topics
- Boring
- More time
- Very high
- Low
- Target market
- Try the product
- Of scale
- Reward
- Brand
- Peak
- Intense
- applications
BONUS EXERCISE: GAP-FILLING
The texts below are transcript for your IELTS Listening Practice Test. To make the most out of this transcript, we removed some words from the texts and replaced with spaces. You has to fill each space with the missing word by listening to the audio for this IELTS listening practice test.
Section 1
S = Former student, Shannon Fleet E = Employee
E: Hello, Ratner Athletics Centre; how can I help you?
S: Yes, hi. I’m interested in finding out some information about […………………………….].
E: Certainly. Are you a student?
S: No. Is that a problem? I was a student here two years ago
E: Aright, that’s no problem Current students Ret membership for no charge, but […………………………….]memberships are also available for […………………………….]for university faculty, staff, alumni, and […………………………….], as well as their […………………………….]and children.
S: Ok, good How much does it cost?
E: For an alumnus, that’s two hundred and […………………………….]annually, or one hundred pounds for a month.
S: Oh. That’s quite expensive. It’s a shame I didn’t take […………………………….]of the athletics facility when I was a student here. I’ll have to think about this.
E: Well, we do offer a really excellent […………………………….]. For the cost, members have access to the Emily Pankhurst Fitness Centre, which is a beautiful exercise space – open and full of light. The fitness centre includes two weight […………………………….], free weights, rowing machines, […………………………….]trainers, recumbent and […………………………….]bicycles, step mills, and […………………………….][exercise machines] – and many many other activities. But the most […………………………….], and I’d have to say popular, feature of the Ratner Centre is the Dalton swimming pool. It’s […………………………….]by 25 metres and includes up to 20 lanes in the […………………………….]dimension and nine lanes in the 50-metre dimension, and also has two one metre diving boards […………………………….]. What activities, specifically, are you interested in?
S: Yes, well, I’m interested in swimming, and also in getting started with some weight training, although I’ve never tried it before in my life. I feel rather […………………………….], actually. Is there instruction available?
You know, someone to teach me to use the machines and maybe help me […………………………….]a training programme to reach my goals?
E: Yes, we have personal trainers available for an additional cost. We also offer […………………………….]evaluation, which by the way I highly […………………………….]for someone just starting out with weight training, and you would be […………………………….]to the machines as part of this.
S: Oh, one more thing. What are the opening hours?
E: We’re open from six in the morning to […………………………….]on weekdays and from six in the morning to nine pm on weekends.
S: Oh, that’s good. Alright, well, I guess I’d like to join.
E Very well. Can I have your name please?
S: That’s Shannon Fleet S-H-A-N-N-O-N F-L-E-E-T.
E Ok, and your address?
S: […………………………….]Whitehall Close, Newcastle
E Sorry, can you please spell the street name for me?
S: Yes, of course. That’s W-H-l-T-E-H-A-L-L C-L-O-S-E.
E Got it. And your post code?
S: N-E zero, one – E – N.
E N as in night and E as in England?
S: Yes, that’s correct
E I’ll need a phone number.
S: Ok. it’s […………………………….]E That’s 9-7-6 5 4-8-4 94-3.
S: No, sorry. The last three numbers are 4-9-3, not 94-3.
E Ok. Now, you’ll need to pay when you come for the first time, and you can either pay by cash or […………………………….]
S: I’ll pay cash.
E Fine. And be sure to bring some sort of proof of address, like a bill or […………………………….][…………………………….].
S: I dont drive. Will my electricity bill do?
E Yes, that’s fine. And also bring a […………………………….]-sized photo so we can make up your membership card.
S: Ok, thanks. I’ll come by this afternoon.
SECTION 2
Hello there; good afternoon. Thank you for finding the time in your busy […………………………….]to come to the […………………………….]student office’s first ori¬entation meeting for students going abroad, to South America next […………………………….]. By the way, if you haven’t already signed next to your name on our […………………………….]lists – they’re located on the table at the […………………………….]of the […………………………….]– be sure to do it on your way out. Remember, this orientation meeting is […………………………….], so you need to make sure we know that you’re here.
Alright, to begin, we’re going to be talking about health, and […………………………….]the procedures that you have to go through in order to get your student visas for your host country. For all of you, this will […………………………….]gathering a folder of health […………………………….]such as vaccination records and proof from your doctors that you’re not suffering from any serious […………………………….]diseases. For many of you, this will also entail getting some extra […………………………….], depending on your […………………………….]country. All the specifics that each of you will need are to be found in your host country […………………………….]that you received when you were accepted into the programme.
Also each one of you is required to attend a […………………………….]with a doctor at the student health centre who is specialised in travel medicine. The health centre can give you details about […………………………….]times, but be sure to book your appointment early, because the spe¬cialist is only at the heath centre at certain times; to have the most benefit, you should have your meeting at least […………………………….]before your trip, to allow time for your […………………………….]to take effect. Now, at this con¬sultation, you will be given all the latest information about what vac¬cines you’ll need and any other health considerations you need to be aware of – if you’ll need to take medication for […………………………….], for example – or what to expect in case of any existing health issues.
Now, I want to talk in a bit more detail about some important health […………………………….]that many of you will face. First of all I want to say a few things about Malaria, which will apply to most of you with South American destinations. In most South American countries, […………………………….]is present in some areas, but not in others. In Brazil, for example, the Amazon basin is a high-risk area, while the […………………………….]cities, such as Rio de Janeiro and Sao Paulo, have a very low risk of malaria. So, if you will be studying in Sao Paulo, you will not need to take medication for malaria. However, if you are studying in Sao Paulo and doing […………………………….]somewhere in the Amazon basin, then you will need medication. […………………………….], if you plan to travel into rural regions, then you will need medication. You should be […………………………….]about what your plans are, and if you decide not to take malaria medication, keep informed and don’t […………………………….]to a high-risk area. We’ve had two instances of students returning with malaria in the last […………………………….], and both cases had to do with […………………………….]travel after their studies to areas with a high risk of malaria
Of course, there are quite a few other insect-born […………………………….]that can be caught, so it’s essential to avoid being bitten as much as possible, even if you are taking malaria medication. To prevent […………………………….]bites, you should wear long-sJeeved shirts and long trousers whenever […………………………….], and use an insect repellent on any bare skin. You should also bring a flying-insect spray to help clear rooms of […………………………….]. The product should contain a pyrethroid […………………………….]. Bed nets treated with permethrin, if you will not be sleeping in an air-con¬ditioned or […………………………….]room, are also a very good idea. Although it’s not always possible, it’s best to remain indoors in a screened or air-conditioned area during the peak biting periods of dusk and […………………………….].
Finally, in much of South America, there is a risk of Schistosomiasis – a rather […………………………….]parasitic infection that can be […………………………….]in fresh water. So do not swim in fresh water, except in well- […………………………….]swimming pools. Any questions so far?
SECTION 3
E = Ethan L = Lily J = Joshua
L Joshua! Ethan! Wait; don’t leave yet. We have to fill in an […………………………….] form to hand in with our final project.
E: Not another one! We’ve done one of these forms after each […………………………….]all term! It’s a bit of a waste of time, if you ask me.
L They just want to give us a […………………………….]to have our say about the project.
E: But I haven’t much of an […………………………….]about it either way. It’s just a project.
J: Yeah, but if you did?
E: Then it wouldn’t be a waste of time I […………………………….]; what’s your point?
J: Just say you have no opinion; what’s the problem with that?
E: You’re right; I’ll do that. And it’ll be easier than making something up! But even if we had […………………………….]and wrote them down, do you think anyone reads them? I rather doubt it
L Of course they do! Remember in the first term, when there were some problems with people in some […………………………….]not doing their fair share of the work? There were lots of […………………………….]about this on the evaluation forms, and so Dr. Smith came and talked to us about it, and decided to add the […………………………….]evaluation forms so we could each […………………………….]our other group members’ effort. That was a really important […………………………….].
J: See, Ethan, without the evaluation forms, we wouldn’t have the opportunity to report what a […………………………….]you are!
E Come on! I’ve done as much work as anyone!
L Yeah, it’s easy to joke around because we’re a good team. My last team wasn’t so good though, and I was really […………………………….]for those forms.
E; Ok – let’s get it done so we can go.
L Okay, first we have to rate the project from one to five, and com¬ment on any good or bad points.
J: We do this part together?
L Yeah. What do you think? Four?
E Yeah, why not?
J: Um_. Why four and not five? I don’t really think there was much wrong with it. It was a good project. The tasks were well thought out. Not like the last one where one of the tasks was […………………………….]because there was no research on the subject.
L I agree with you, Josh. There weren’t […………………………….]any problems with the project. It’s just that I like projects to have a sort of […………………………….]point, you know, we should see some sort of reason for doing it. Other than the grade, of course. If it had some sort of real- world […………………………….], it would have been […………………………….]What do you think Ethan?
E I don’t know. Why don’t we give it a […………………………….]?
L That’s a good idea. Can we do that?
J: I don’t see why not. And I agree. Four point five.
L So what about good points? Josh said it’s well thought out anything else?
E I liked having a choice between two topics. I mean, some […………………………….]just don’t interest some people.
L Yes, you’re right. Unfortunately, I thought they were both bor¬ing! I’m sounding a bit […………………………….], aren’t I? I cant think of any […………………………….]good points.
E That’s alright. Let’s move on to the bad points.
L You’re eager to go, aren’t you?
E Yeah. I’m going […………………………….]tomorrow and I have to pack! But back to the topic. I haven’t got an opinion about bad points; Lily’s already said her share, what about you Joshua? Any […………………………….]?
J: No, I think it was a good project. Um„ If I had to say something I guess it would be the time […………………………….]. I think they should have given us more time to do this final project since it was a larger part of our grade. But I don’t think that’s a big deal.
L Ok. I think we’re done. We just have to do the individual evaluation forms and that’s it.
SECTION 4
Lecturer: Today we’re going to look at marketing over the life¬time of a […………………………….]and how the different […………………………….]in the product life cycle impact on the kinds of marketing […………………………….]we make and influence the marketing […………………………….]we employ.
Of course, the […………………………….]in the product life cycle is known as the Market Introduction Stage. At this point, costs are very high indeed, and, since the product is fresh to the market, sales […………………………….]can be low to start as the product has vet to take off. What the marketing […………………………….]must do therefore is get as much […………………………….]as possible for the product and begin to develop brand […………………………….]and loyalty. Think of the process as little steps. The first step is to get the […………………………….]noticed by your target market. This will require […………………………….]advertising using mediums which are ftely to […………………………….]the product to, and, just as importantly, appeal to the target […………………………….]. The next step would be to […………………………….]the target market to try the product. Promotions, free trials and other special offers all play a role in […………………………….]new customers over to your brand.
Don’t expect to make money during the Market Introduction Stage. The focus should be solely on creating brand awareness.
Then we move into the Growth phase. Now here costs will reduce […………………………….]as sales rise and economies of scale in production begin to kick in. Public awareness of the product has increased and the focus of the marketing […………………………….]will now switch more from creating awareness to generating customer […………………………….]and brand recognition. The first step for the marketing […………………………….]is to find a way to reward return customers for their loyalty – in other words, provide them with an […………………………….]to continue coming back.
During the growth phase, several new competitors are likely to emerge as […………………………….]threats to the business. The next step for the marketing team, then, is to differentiate their brand from the […………………………….]on the market. Unless customers see your product as […………………………….]from the competitors’, they really have no reason to remain loyal to it; therefore, this brand differentiation that I have just spoken of is […………………………….].
So, you’ve grown your business, now it’s time to sit back and reap the […………………………….]. We’re into the Maturity Stage. During this period, sales will peak as the […………………………….]point is reached.
Competition will be […………………………….], however, the work you have done on developing brand […………………………….]and differentiating your product from that of […………………………….]will really pay off now. The marketing depart¬ment must continue to differentiate the brand from competitors’, and, if possible, diversify the product features; that is, find new […………………………….]for the product in order to open up […………………………….]new markets and prolong the Maturity Stage.
The final stage in the product life cycle is Saturation and Decline. Some would argue that reaching this stage is a natural […………………………….]for every product. However, there is a growing belief that, should the marketing department do its job […………………………….], the product should […………………………….]and never really fall into decline. We’ll […………………………….]this debate a little more closely next time.
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Continue with.. Test 44
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