Cambridge IELTS Book 6 Test 1 Writing Task 2

Today, the high sales of popular goods reflect the power of advertising and not the real need of the society in which they are sold. To what extent do you agree or disagree?
Ever since the outbreak of COVID-19, the international economic development has seemingly met its dead end. Nonetheless, people’s consumption indicators remain high, namely the popular goods are selling well. Some say it is happening due to people’s daily needs, but I deem that people now are buying things not for their necessity but for the propaganda of enterprises.

With the rise of social media, all kinds of information are becoming more accessible than ever and the information channels are getting wider as well. But just as the saying goes, every coin has two sides. While people can have a more convenient life through social media, it is also easier for the big data to trace your preference. A case linked to this is that, when one opens his searching engine and inputs something he is interested in, with in few hours, it is likely that the topic he just looked up to will be founded in another app on his phone. People think they are the one who is dominating their own social media, yet, it is the technology hiding behind the social media to decide what kind of contents will be recommended.
Another contributing factor to the high sales of popular goods is the promotions and shopping festivals. Admittedly, sometimes people consume with passion, which means even though their daily necessity is in good supply, they still cannot resist the temptation of good prices. All forms of shopping festivals, where exist the highest attendance of promotions, such as “double-eleven” in China and the “black Friday” in US, just make it more difficult for people to purchase reasonably and rationally.

To conclude, the appearance of high sales of popular goods should be attributed to the power of advertisement not the real need of the society. It is a good sign that people are actively engaged in shopping meaning that world’s economy is recovering, yet it is of great significance for people to wipe out their eyes to deal with the commercial advertisement, just think before they leap.

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It is undeniable that nowadays consumers are driven by marketing and advertising strategies of the companies. It is believed that boost in the sales of some popular goods has resulted due to advertisements and not because of the real requirement of people. I completely agree to the statement. This essay would dig deeper into the relation between advertisement, consumers and sales.

Big businesses have managed to lure many consumers to buy their products over and above the actual needs. Common people can be seen excited to try and buy any product irrespective of the usefulness of the same. To illustrate, giant food chains like McD , Dominos Pizza, KFC and Starbucks have been successful in drawing many consumers into their outlets. The real need of common man is just nutritious and healthy food. However, people fall into the promotional traps and has resulted in increase in consumption of fast foods and thus, the related health issues.

Advertising is a powerful tool in marketing and sales. The right use of this can be understood by exploring the history of present day big tea consumption market in India. Originally India was never a Tea drinking nation. British introduced Tea in India and initially started selling Tea at railway stations for free. This advertising strategy worked wonders and Indians fell for it. Today India Is the biggest consumer of Tea which at actual was never a need. Promotional tricks and Advertisement tools can rightly be attributed for it.

It can be concluded that consumers can be overpowered by advertisements and their choice can be easily influenced. It is high time that people should thing wisely and rationally and buy product of actual need.

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Advertising with the help of internet is changing the entire world and benefiting the multi-national corporation. Companies are spending substantial amount from their budget, convincing masses to purchase products which they do not really need in their daily life. The primarily objective of advertising is to create a need for people for certain product. Based on this ,I would like to agree with the fact such high sales of popular good is attributed to the power of advertising as it is intended to have a strong influences on the perception of people in their buying pattern.

Peoples throughout the world is spending heavily on Hi-Tech Product especially on smart phones including Apple ,Samsung etc. Altough most people cannot afford this and they can get phone with similar features at very low cost form the market but due to their advertising strategy , peoples are convinced enough to buy their product despite the fact the product life cycle is very short. In additon to this , the people need to understand one thing that there is so much disparity in world and we need to be very concious in our spending and not to be easily influenced by advertising strategy deployed by companies.

Furthermore, Nike with the help of massive advertising compaign is making substantial amount of money by convincing people to buy their products at such high price. Since the start of chinese product in the international market particulary in sports item , the people start realizing the fact that the quality offered by the Nike and companies operating in china does not much have substantial difference but there is a huge disparity in the cost. A part of this , lets take an example of coco-cola which is selling sugary drinks and people despite of the fact that it is not healthy are consuming it worldwide. This is due to the advertising stratgey employed the them.

In view of above , there are enormous examples in which the peoples are buying those things which they do not really need. We need to be very rational in our buying behaviour and do proper research before buying certain product. We will have to be very councious and admit the fact that these companies with the help of consumer information which is available are playing with the psychology of people and benefiting on a large scale.

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Nowadays advertising is changing the way people use the market for consumer goods and services. From our Television to smartphones, we are exposed to tons of ads on a daily basis. These advertisements affect our buying decisions, whether we really need the product or not. Therefore, I personally advocate that advertisements dominate us in many ways and induced us to buy unnecessary things which are not required. Let’s discuss this in the subsequent passage.

To begin with, firstly, advertising usually plays with the psychology of the consumer by displaying it in an attractive manner and showing the advantages of the products Repetition of ads makes people curious to buy products without any dire need. The fact that we cannot escape from advertising. constant images wherever we look can be very intrusive or irritating. For instance, a plethora of adverts reflect back to back on mobile phones. with the latest technology, mobile companies are now able to send SMS to consumers’ phones.
Secondly, people usually follow their favourite ones like celebrities. The promotion of clothing by famous personalities leads their followers to use the same product. People are passionate about the star so tend to follow them no matter actually need that or not. Children and the young generation are mostly affected by adverts kind of toys, clothing, footwear, and gadgets that demand parents to buy them.
In addition, adverts for tobacco, alcohol or cigarette have long been a controversial issue. It is quite possible that encourages youth to consume.
In conclusion, It is certainly true to say that advertisement plays an important role in the decision-making process. Therefore, people are being constantly running to buy products or services which factually expensive, unnecessary or unhealthy. I believed that looking closely at many aspects of advertisement is wrong and not acceptable in future.

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Recently it has been observed that their is a huge demand of popular items due to advertisement of such goods in regions which do not have appropriate use in their real life but still buyers use to purchase those goods. I completely agree with this statement and my explanation will be seen in further paragraphs.

There are certain reasons why consumers use to buy such type of goods. The foremost reason is advertisement usually play with psychology of consumer by displaying it in an attractive manner and showing advantages of that products. In addition, mainly young children are attracted towards such staff as they are immature and easy to manipulate. For example, advertisement of toys and food products are displayed frequently where actor or main leader of those advertisement belong to particular age group. If a company is launching product of certain age group which can be used up by those group. So, they use strategy in adds that actor belong to particular age group is enjoying and had a need of that products. As a result, this way consumers are attracted for such items.

Furthermore, celebrities and many other popular idols use to play role in advertisement which have great impact on society to purchased such products. For instance, advertisement of an energy drink by famous personality will indirectly affect the choice of people in the society. Moreover, regardless use of items consumer trend to purchased those thing which have no use in other life on in daily bases.

In contrast, Some people have their believe that through the medium of advertisement, people are aware to news products and technology which can be useful in their life to make their life easy, convenient, less time consuming which would be possible by purchasing those items.

In conclusion , through social media mainly by means of advertisement people uncertainly buy those products but does not have such value or useful in their life. Unfortunately still are in higher demands in market place.

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There is a popular belief that it is the influence of advertising rather than actual need that fuels buying these days. I fully agree with this view. Adverts are everywhere and they are powerful enough to trick customers into buying event those things they do not really need.
First and foremost, in recent years because of the advancement of the technology, advertising industry has taken a new turn. They boost their product sale by showing their items several times to the customer, once they have searched for it on the internet. This is because of the availability of a variety of platforms such as Facebook, Instagram, and Twitter. This incessant targeting makes people do unnecessary shopping. In addition, companies offer discount and tag their product as limited in stock and that indirectly raises / increases the product sale among the society.

Secondly, the advertising industry hires famous celebrities as brand ambassadors and that influences individuals to buy their premium products. For example, M.S Dhoni endorses Nike brand. This has increased the sale of Nike products as M.S. Dhoni has huge fan following all over India. Fitness products advertised by him has tremendous impact on the brand sale. People become emotionally attached to the brand and buy regardless of whether they need that product or can afford it.

To conclude, I completely agree with the argument that nowadays more than the need, it is the art of advertising that attracts buyers. Adverts convince people that they need to own certain products and they foolishly fall into the trap.

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Advertisements have played a huge role in our purchasing behavior for a long time. I totally agree that as consumers, we end up getting influenced into buying things we may not actually need. This essay will take about how advertising is affecting our buying patterns in a negative way.

Advertisements play a major role in the sale of any product and it’s a medium where the sellers invest a huge amount. Nowadays, there are so many mediums for companies to reach out to their customers. We as customers are always surrounded by ads for different things through channels like Social Media, TV, E-mail, Bill boards, etc. Let’s take fast fashion as an example here. A new line of clothing is introduced by many popular brands like H&M or Zara every season and in order to keep up with the trend, we keep buying new clothes, discarding the old ones. This is not only creating an impact on our pockets but the environment too.

With a larger reach and a deeper understanding of the market, these organizations have surely mastered the art of creating a need for their products. Things we never thought we needed ten years back have become a part of our lifestyle now. For example, the demand for coffee-making machines at home or the huge demand for different skincare products endorsed by big celebrities.

To conclude, I would like to add that surely advertisements have changed our standard of living but it is doing more harm than good by pushing us all into impulsive buying behavior.

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Advertisements play a vital role in enhancing the popularity of goods and thus helps in increasing the sales of such commodities irrespective of the actual need of the society. I totally agree with this statement because some companies generally leverage the influence of celebrities to gain popularity for their products and lack of marketing of useful resources leads to society who is unaware of their benefits.

Firstly, companies tend to use the images of renowned sports or entertainment celebrities to publicize their products. Along with the growing means of media such as a TV or a computer connected to internet, product owner can easily target the large number of fans of the celebrities. For instance, if Sachin Tendulkar, who is a famous cricket player, participated in a commercial about an energy drink on a TV, an enormous number of his loyal fans would buy the drink without considering their detrimental effects on the body.

Secondly, products which are not marketed well may not gain enough popularity because they will not get promoted and may not reach the prospective buyers. For example, there are not much advertisements highlighting the harmful impact of CO2 emissions from non-electric vehicles and promoting the use of more electric vehicles. Due to the same reason, it may take some time for the society to understand and adapt to this change. Therefore, if the benefit of using electric vehicles is advertised well, people will become more cautious about the environment.

In conclusion, I think advertisements have a profound impact on humankind, thus they are a substantial factor that decide the sales of goods inspite of the insignificance of social needs for it.

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Nowadays, Industries have experienced a rise in the sales of their renowned products due to the powerful advertising but not to what the population really lack to. I totally agree with this statement because recently the advancement in technology has made people more prone to publicities than ever before, also there are several efficient ways to publicize a product and attracting buyers.
First of all, the society is so much vulnerable to advertisements that make individuals feel unsatisfied by what they possess as materials therefore become thirsty for buying extra commodities which are not needed and that is mainly through watching TV and navigating on the internet . For example, when watching YouTube videos the annoying ads always pop up which millions of humans may have passed from. In fact, the internet made it easier to buy something someone has seen by just using credit card number.
Secondly, various effective ways to convince people about a product have emerged and have been put into practice which led companies into a huge success. Basically, producers try often to show their commodity as the number one that is found nowhere telling us that buying it results in no regret, instead it will increase happiness. moreover, they sign contracts with celebrities as much as they can to appear in their advertisements. For instance, the Participation of Cristiano Ronaldo in Nivea shampoo ad led Nivea company to gain more costumers and increase profit.
To wrap up, i do agree that thanks to the big stride made in advertising, not to the actual needs of consumers, that goods became popular and consumable.

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