Advanced Vocabulary for IELTS 7.0 +: The Entertainment Industry & Mass Media (Part 2)
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Improve your IELTS Band Score with our comprehensive guide to the advanced vocabulary for IELTS from the world of media and advertising. This blog includes interactive exercises, collocations, and word formation practice.
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Mastering advanced IELTS vocabulary is essential for both Academic and General Training candidates aiming for a Band 7.0 or higher. Whether you're preparing for Speaking, Writing, Reading, or Listening, learning topic-specific words will not only boost your lexical resource score in the IELTS exam but also help you communicate with clarity and precision.
In this lesson, we dive into Part 2 of our 9-part IELTS Vocabulary Series, focusing on two important IELTS topics – Marketing and Advertising and Mass Media.
IELTS Vocabulary for Marketing and Advertising
This section tests your understanding of common IELTS Vocabulary used in marketing, branding, product placement, and advertising campaigns. It helps improve your use of word forms and business-related collocations – essential for both IELTS Writing Task 2 and IELTS Speaking Part 3.
Exercise 1 – Word Formation Practice
Change the form of the word in square brackets so it fits grammatically and semantically in each sentence.
- The TV show’s ___________ [rate] have declined slightly compared to last year.
- Our key ___________ [demography] is still middle-aged men.
- This group accounts for most of our ___________ [viewer].
- There has been success in ___________ [penetrate] new markets globally.
- The show is now also available on ___________ [subscribe] satellite platforms.
- Related ___________ [merchant] items are selling fast in stores.
- Strategic ___________ [place] of products in episodes has boosted awareness.
Exercise 2 – Vocabulary in Context (Marketing & Media)
Choose the correct word from the box below to complete the sentences.
Word Bank:
cash cow, target market, agency, buzzword, press, circulation, trade magazine, soundbites, tabloid, infomercial, pitch, direct mail, market share, spot, spread
- The latest edition of the magazine is already in __________.
- The iPad has become a major __________ for Apple.
- Always identify your __________ before launching a campaign.
- You’ll find that article in a __________ on civil engineering.
- We receive tons of __________ from marketing firms every day.
- Your __________ was clear and persuasive.
- All I hear on the radio now are political __________.
- Your __________ has grown significantly this quarter.
- I’ve signed with a new __________ for brand management.
- ‘Sustainability’ has become the latest __________ in education.
- We purchased a full-page __________ in the national daily.
- That was pure __________ journalism.
- Please refer media queries to the __________ office.
- That three-minute ad felt more like a(n) __________ than a commercial.
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IELTS Vocabulary: In the News & Mass Media
The mass media is a frequent topic in IELTS Speaking and IELTS Writing. This section helps you master useful media collocations, idioms, and key verbs related to journalism, broadcasting, and communication.
Exercise 3 – Collocations: Match the Terms
Match the media-related phrases in Column A to their most appropriate collocates in Column B.
Column A | Match | Column B |
---|---|---|
(a) independent | ii | media |
(b) investigative | iii | journalism |
(c) in-depth | vi | coverage |
(d) rolling | iv/v | news |
(e) eyewitness | vii | reports |
(f) headline | iv/v | news |
(g) first | i | edition |
(h) broadsheet | viii | newspapers |
(i) terrestrial | xi | television |
(j) editorial | ix | bias |
(k) journalistic | x | privilege |
Exercise 4 – Understand the Phrases
A reporter’s right to protect their source: Journalistic privilegeContinuous updates during breaking stories: Rolling newsWhen personal views creep into news articles: Editorial biasTV that’s not satellite-based: Terrestrial television
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Verbs for IELTS Vocabulary: Media & News Reporting
Mastering action verbs used in news contexts helps your IELTS Speaking and Writing sound more natural and advanced.
Exercise 5 – Fill in the Blanks with Correct Verb Forms
Choose the correct verb from the box. Adjust the tense or form as needed.
Verb Bank:
interrupt, make, issue (x3), go, cause, stream, lead, cross, withdraw, round, spoof, protect, launch, chase, verify, anchor, cut (x2), break
They had to __________ the live feed due to technical issues.The spokesperson chose to __________ the statement and __________ an apology.The politician __________ a strong denial of the accusations.The company __________ a press release at noon.The journalist who __________ the story is __________ his sources.The event was __________ live for a global audience.They quickly __________ to a commercial after being __________ by a prank call.The scandal __________ a massive public reaction.She __________ the program for over two decades.Here’s a quick __________ of today’s headlines.The message __________ to over 100 million viewers.Every detail was __________ before going to print.He’s still __________ this lead.The new channel was __________ last week.We will now __________ live to our reporter.The news __________ with an insurance scam update.Her announcement __________ headlines worldwide.We now __________ this broadcast for breaking news.
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Answer Key for IELTS Vocabulary for Marketing and Advertising:
Let’s now go over the answers to the above practice exercise for the Advanced Vocabulary for IELTS 7.0 +: THE ENTERTAINMENT INDUSTRY AND THE MASS MEDIA ( Part 2)
Exercise 1 – Word Formation Practice
- ratings
- demographic(s)
- viewers/viewership
- penetrating
- subscription
- merchandise
- placement
Exercise 2 – Vocabulary in Context (Marketing & Media)
- circulation
- cash cow
- target market
- trade magazine
- direct mail
- pitch
- soundbites
- market share
- agency
- buzzword
- spread
- tabloid
- press
- infomercial/spot
Exercise 3 – Collocations: Match the Terms
a. ii
b. iii
c. vi
d. iv / v
e. vii
f. iv / v
g. i
h. viii
i. xi
j. ix
k. x
Exercise 4 – Understand the Phrases
- journalistic privilege
- rolling news
- editorial bias
- terrestrial television
Exercise 5 – Fill in the Blanks with Correct Verb Forms
- cut
- withdraw / issue
- issued
- issued
- broke / protecting
- streamed
- cut / spoofed
- caused
- anchored
- round
- went
- verified
- chasing
- launched
- cross
- led
- made
- interrupt
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Expanding your Advanced Vocabulary for IELTS with topic-specific words from fields like marketing, advertising, and mass media is a smart strategy to achieve a high IELTS band score. These topics frequently appear in both the Speaking and Writing sections, and using the right collocations and word forms will show the examiner your lexical range and fluency. Practice regularly with exercises like the ones above, review your mistakes, and gradually incorporate these advanced terms into your everyday communication. For those aiming for top scores, following the IELTS Exam Preparation Tips for Band Score of 8+ can further enhance your vocabulary and overall test performance.
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