Advanced Vocabulary for IELTS 7.0 +: The Entertainment Industry and the Mass Media (Part 1)
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Advanced Vocabulary for IELTS 7.0 +: The Entertainment Industry and the Mass Media – Practice Exercises and Answer Key
The Entertainment Industry and Mass Media (Part 1)
Marketing and Advertising
(a) Identify the verb-noun collocations by matching the verbs in Column 4 to the phrase-endings in Column B.
| Column A | Answer | Column B |
| (a) drum | (i) a marketing campaign | |
| (b) plug | (ii) up interest | |
| (c) launch | (iii) brand awareness | |
| (d)target | (iv) a niche | |
| (e) catch | (v) a product | |
| (f) corner | (vi) the viewer’s attention | |
| (g) create | (vii) a press release | |
| (h) issue | (viii) the market | |
| (i) reinvent | (ix) market research | |
| (j) carry out | (x) your brand | |
| (k) generate | (xi) goodwill |
(b) Match each word/phrase in Column A to the correct definition in Column B.
| Column A | Answer | Column B |
| (a) cold calling | (i) the point in time in the day after which adult-content programmes can be aired | |
| (b) mass marketing | (ii) the period of the day when the most viewers/ listeners are tuning in | |
| (c) subliminal messages | (iii) public exposure of your brand or company that is harmful | |
| (d) negative publicity | (iv) ringing someone on the telephone without invitation to | |
| (e) generic advertising | (v) targeting the whole market in your advertising campaign | |
| (f) prime time | (vi) information delivered to your subconscious | |
| (g) brand recognition | (vii) promoting not a single brand but a category or class of product | |
| (h) the classifieds | (viii) the specific pages of a newspaper or magazine arranged in categories that feature advertisements and jobs | |
| (i) the watershed | (ix) how well your brand is known in the target market and beyond | |
| (j) billboard / hoarding | (x) a short catchy tune or song used in a commercial | |
| (k) jingle | (xi) a well-known phrase associated with an ad / person | |
| (l) logo | (xii) a selection of people brought together whose responses to certain things are studied in the hope that this will give an insight into general market feeling | |
| (m) slogan/ catchphrase | (xiii) a symbol or design that identifies a product | |
| (n) focus group | (xiv) a large outdoor advertising sign |
(c) Use a selection of the words/phrases in Column A above to complete sentences 1-12 below. You will not need to use all the words/phrases in Column A, and you should not use any word/phrase more than once.
- I found a job that might be of interest to you in ___________ under ‘Teaching Posts’.
- They allow graphic imagery like that to be shown after ___________ .
- The ___________ has become a product in its own right; so catchy is it that it has entered the Billboard Top 100.
- MacDonald’s scores very highly in the ___________ stakes; it is one of the best-known in existence.
- ___________ advertising slots are always more expensive on account of the number of people tuning in.
- I think companies that engage in___________ are doing themselves more harm than good; after all, who wants to have to answer the phone to unsolicited callers?
- The ___________ gave us surprising feedback which may prompt us to rethink our market-entry strategy and product positioning.
- The Irish Tourism Board has begun a €20-million ___________ campaign on behalf of the hospitality industry.
- The unpopular artist craved attention, but not the type of ___________ she got when it was revealed that she was a tax dodger.
- Their ___________ has undergone a redesign to make it more distinctive and memorable to behold.
- It is claimed that the new army ad campaign is sending ___________ to young people encouraging them to join up.
- The ___________ became so well-known that even now, ten years on, it is more strongly associated with the brand than anything they’ve used since. As a result, they are considering using it again as the caption for some of their printed adverts.
Answer Key
Marketing and Advertising
(a)
- ii
- v
- i
- iv
- vi
- viii
- iii
- vii
- x
- ix
- xi
(b)
- iv
- v
- vi
- iii
- vii
- ii
- ix
- viii
- i
- xiv
- x
- xiii
- xi
- xii
(c)
- the classifieds
- the watershed
- jingle
- brand recognition
- Prime time
- cold calling
- focus group
- generic advertising
- negative publicity
- logo
- subliminal messages
- slogan
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