Successful Companies Use Advertising To Make More Sales- IELTS Writing Task 2

Successful companies use advertising to make more sales. What can make an advertisement very effective? Do you think this is a bad thing or a good thing for society?

Outline

Essay Type

Direct Question Essay

Introduction 

Sentence 1: Advertisement is one of the essential parts of today’s society.

Sales through this medium is the principal approach for Successful companies to yield more profit .

Sentence 2: While some people advocate that this is an effective way to publicize a product, others believe that keeping high product quality will automatically advertise it. If used correctly, I agree that advertisements through the internet or media are efficient ways to increase a company’s sales figure.

Body

Paragraph 1: ( Effectiveness) To begin with, advertisements through media, be it through the internet or ads on television are effective.

Paragraph 2: ( Good or bad ) it is important to realize how advertisements are one of the most influential forms of media.

Conclusion

Restate / Summarize your answers

Sample Essay

Advertisement is an essential part of today’s society. This medium is the principal approach for successful companies to yield more profit and increase their market share. While some advocate that this is an effective way to publicize a product others believe that keeping high product quality will automatically advertise it. If used correctly, advertisements through the internet or media are efficient ways to increase a company’s sales figure, and I believe that it has a positive impact on the community.

Advertisements through media, be it through the internet or ads on television or paper, are most effective and act as an influence on the global market. This is because the majority of the population who have the ability to buy an advertised product are highly active on social media or regular TV watchers. To have a successful marketing campaign, the company has to relate to the viewers and touch on topics they feel most intrigued about the product. This paves the way for celebrity endorsement, a marketing strategy to use one or more celebrities for advertising a specific product or service, with the primary goal of reaching a greater audience represented by the celebrity’s fan base. For eg. CRED has been promoting attractive offers and schemes to its consumers and has been endorsed by Kapil Dev, Olympic Gold medalist Neeraj Chopra and many other celebrities. This approach has enabled them to win many hearts.

It is important to realize how advertisements are one of the most influential forms of media. It is highly essential to maintain a positive and persuasive image of various brands through their promotional methods; else, as a consequence, they can lose potential and existing customers. I see this as an advantage as this ammases the opportunity for people to become aware of the different products that are sold and inturn helps individuals choose items that suit their necessity.

To draw a conclusion, I believe that advertisement only becomes most effective when a company knows its customers well. This, in turn, would give rise to successful advertising campaigns that cater to the consumer’s needs and positively impact society as a whole.

Vocabulary

• Advocate

Meaning: publicly recommend or support
Eg: He advocated the use of certain dangerous drugs.

• Medium 

Meaning: means of doing something
Eg: People use the latest technology as a medium of communication.

• Amass

Meaning: gather together or accumulate (a large amount or number of material or things) over a period of time.
Eg: He amassed wealth from his new hotel business

• Endorsements

Meaning: Endorsements are a form of advertising or promoting
Eg: They endorse branded products.

• Cater 

Meaning: provide people with or responding to one’s needs
Eg: Companies make products that cater to the customers needs

• Intrigued 

Meaning: curiosity or interest
Eg: I was intrigued by the nature of your question

• Paves 

Meaning: Laying foundation
Eg: His hard work paved the way for his growth and development

• Persuasive 

Meaning: power to convince someone
Eg: A persuasive speech can influence an active crowd to fight against racial crimes committed

• Consequences 

Meaning: Result or effect, typically one that is unwelcome or unpleasant.
Eg: Abrupt withdrawal from an agreement can have serious consequences between parties