Successful Companies Use Advertising To Make More Sales - IELTS Writing Task 2

In the IELTS Writing Task 2 exam, Direct Question essays require you to answerspecific questions clearly and directly, supporting your ideas with examples. This blog provides 3 Band 9 sample answers on the topic, “Successful Companies Use Advertising To Make More Sales,” along with useful vocabulary to help you write high-scoring essays confidently.

Question

Outline

Essay Type

• Direct Question Essay

Introduction 

• Sentence 1: Advertisement is one of the essential parts of today’s society.
• Sales through this medium is the principal approach for Successful companies to yield more profit .
• Sentence 2: While some people advocate that this is an effective way to publicize a product, others believe that keeping high product quality will automatically advertise it. If used correctly, I agree that advertisements through the internet or media are efficient ways to increase a company’s sales figure.

Body

• Paragraph 1: ( Effectiveness) To begin with, advertisements through media, be it through the internet or ads on television are effective.
• Paragraph 2: ( Good or bad ) it is important to realize how advertisements are one of the most influential forms of media.

Conclusion

• Restate / Summarize your answers

Successful Companies Use Advertising To Make More Sales - Sample Answer 1

Advertisement is an essential part of today’s society. This medium is the principal approach for successful companies to yield more profit and increase their market share. While some advocate that this is an effective way to publicize a product others believe that keeping high product quality will automatically advertise it. If used correctly, advertisements through the internet or media are efficient ways to increase a company’s sales figure, and I believe that it has a positive impact on the community.

Advertisements through media, be it through the internet or ads on television or paper, are most effective and act as an influence on the global market. This is because the majority of the population who have the ability to buy an advertised product are highly active on social media or regular TV watchers. To have a successful marketing campaign, the company has to relate to the viewers and touch on topics they feel most intrigued about the product. This paves the way for celebrity endorsement, a marketing strategy to use one or more celebrities for advertising a specific product or service, with the primary goal of reaching a greater audience represented by the celebrity’s fan base. For eg. CRED has been promoting attractive offers and schemes to its consumers and has been endorsed by Kapil Dev, Olympic Gold medalist Neeraj Chopra and many other celebrities. This approach has enabled them to win many hearts.

It is important to realize how advertisements are one of the most influential forms of media. It is highly essential to maintain a positive and persuasive image of various brands through their promotional methods; else, as a consequence, they can lose potential and existing customers. I see this as an advantage as this ammases the opportunity for people to become aware of the different products that are sold and inturn helps individuals choose items that suit their necessity.

To draw a conclusion, I believe that advertisement only becomes most effective when a company knows its customers well. This, in turn, would give rise to successful advertising campaigns that cater to the consumer’s needs and positively impact society as a whole.

Successful Companies Use Advertising To Make More Sales - Sample Answer 2

Advertising plays a crucial role in helping companies increase their sales. An effective advertisement is usually clear, attractive, and easy to remember. It should clearly highlight the product’s benefits and connect with people’s needs or emotions. For instance, a TV commercial that tells a short, interesting story or uses humor can leave a strong impression on viewers. Similarly, ads on social media that are visually appealing and concise often capture attention quickly, especially among younger audiences.

Some people argue that advertising can be harmful because it encourages people to buy unnecessary products, which may lead to wasteful spending. However, I believe that advertising can have a positive effect if it provides useful information and helps customers make informed choices. It also supports businesses, creates jobs, and contributes to the growth of the economy. Companies can even use advertisements to promote eco-friendly or socially responsible products, which benefits society as a whole.

In conclusion, advertisements that are clear, creative, and persuasive can significantly boost sales for companies. Although they sometimes encourage unnecessary purchases, advertising has many advantages when used responsibly and ethically, benefiting both businesses and society.

Successful Companies Use Advertising To Make More Sales - Sample Answer 3

Successful companies rely heavily on advertising to increase their sales. A good advertisement should be simple, memorable, and clearly show why a product is useful. Visual elements, catchy slogans, and short, interesting videos can help an ad stand out and remain in people’s minds. For example, social media ads often attract younger customers because they are visually engaging and easy to share. Similarly, a well-designed poster or TV ad can convince viewers to try a product by highlighting its unique features or benefits.

Some people think advertising is negative because it encourages overspending and creates pressure to buy items that are not needed. However, I believe advertising is generally beneficial. It informs people about new products, helps them make better choices, and supports business growth. In addition, advertising contributes to the economy by generating employment and increasing company revenue. Companies can also use advertising to promote positive messages, such as health awareness campaigns or environmentally friendly products.

In summary, an effective advertisement is clear, creative, and informative. While it may sometimes encourage unnecessary spending, advertising can be a force for good when used responsibly, benefiting both companies and society.

Successful Companies Use Advertising To Make More Sales - IELTS Vocabulary 

The following are some of the IELTS Vocabulary found in the "Successful Companies Use Advertising To Make More Sales - IELTS Writing Task 2."

• Advertisement – a public message promoting a product or service
  Example: The company launched a new advertisement on social media.
• Influence – the power to affect someone’s decisions or opinions
  Example: Celebrity endorsements have a strong influence on young people.
• Endorsement – support or approval from someone, often a celebrity
  Example: The athlete gave an endorsement for the new sports drink.
• Persuasive – able to convince someone to believe or do something
  Example: A persuasive ad can make customers want to buy the product.
• Campaign – an organized effort to achieve a goal, such as promoting a product
  Example: The company started a marketing campaign to sell its new phone.
• Memorable – easy to remember
  Example: The catchy slogan made the advertisement memorable.
• Eco-friendly – not harmful to the environment
  Example: Using eco-friendly packaging is good for the planet.
• Visual elements – images, videos, or graphics used to attract attention
  Example: The ad used bright colors and visual elements to engage viewers.
• Overspending – spending more money than needed
  Example: Some people criticize advertising for encouraging overspending.
• Revenue – the income that a company earns from selling products or services
  Example: Advertising helps companies increase their revenue.

In conclusion, mastering Direct Question essays in IELTS Writing Task 2 involves answering questions clearly, supporting your ideas with examples, and using precise vocabulary. By studying the Band 9 sample answers in this blog, you can improve your writing skills and confidently achieve a higher band score.

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