Businesses Nowadays Usually Emphasise that their Products are New in Some Way: IELTS Writing Task 2
Want to score higher in IELTS Writing Task 2? Explore Band 7, 8, and 9 sample answers with essential vocabulary on the topic: "Businesses Nowadays Usually Emphasise that their Products are New in Some Way."
Table of Contents
- Question
- Structure Breakdown
- Band 7 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
- Band 8 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
- Band 9 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
- Connectors Used in the Sample Answers of Businesses Nowadays Usually Emphasise that their Products are New in Some Way
- More Writing Task 2 Topics:
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The IELTS Writing Task 2 is an important part of both the General Training and Academic IELTS exams. It evaluates your skill in composing a well-organized and unified essay responding to a given topic. In this task, you’re provided with IELTS Two-part essay questions as they present a statement or topic followed by two distinct questions that you need to answer in your essay. The essay topic is: Businesses Nowadays Usually Emphasise that their Products are New in Some Way: IELTS Writing Task 2.
These twopart type of questions often ask for reasons, causes, effects, solutions, advantages and disadvantages, or your opinion on the topic. To successfully prepare for the IELTS Writing Task 2, it is strongly advised to practice writing various sample essays. IELTSMaterial.com provides a thorough set of IELTS writing task 2 practice tests to help sharpen your essay writing abilities and attain a high score on the test.
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Learn some more ways to Achieve a band score of 8 for Writing Task 2 and check out the IELTS essay for the advantages/disadvantages of ‘ Businesses Nowadays Usually Emphasise that their Products are New in Some Way: IELTS Writing Task 2’ given below.
Question
You should spend about 40 minutes on this task.In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or a negative development?
Give reasons for your answer and support your arguments with examples and relevant evidence.
You should write at least 250 words.
Structure Breakdown
Essay
Introduction:
Body Paragraph 1:
Body Paragraph 2:
Conclusion:
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Band 7 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
It is common these days for businesses to heavily promote the new and unique features of their products in advertising campaigns. The aim is to stand out from fierce competition and boost sales. While this strategy has some merits, I believe emphasising product newness is largely a negative trend.
The primary motivation for companies to advertise their goods as novel is to increase profits in a crowded market. Brands want to create positive impressions amongst consumers and make them feel their upgraded product is a must-have purchase. For example, shampoo and soap ads often proclaim new ingredients, vitamins or scents compared to previous versions. However, these so-called innovations are usually minor or exaggerated, intended to drive sales through marketing rather than genuine product improvements.
On the flip side, Some may contend that this approach generates enthusiasm amongst consumers to sample updated offerings from trusted companies. However, the problem is that genuine innovation requires substantial research and development efforts, rather than just creative advertising tactics.The non-stop ads promoting new products encourage a wasteful mindset of regularly replacing functional items with slightly changed ones. It also takes away resources from companies that could be used for significant advancements that would genuinely improve consumers’ lives.
In conclusion, while businesses aim to attract buyers through novel product claims, this advertising emphasis fuels unnecessary consumption and superficial product tweaks rather than real R&D. For the benefit of society, companies should focus less on claimed newness and more on meaningful innovations that address people’s needs. Moderation in messaging would help balance profits with responsible practices and sustainability. (263 words).
Band 7 Vocabulary
- Merits:
Meaning: Advantages or positive qualities.
Example: Despite its drawbacks, the plan has several merits.
- Emphasizing:
Meaning: Giving importance or focus to something.
Example: The presentation is emphasizing the key benefits of the new product.
- Novel:
Meaning: New and original, not seen before.
Example: The novel features of the smartphone attracted a lot of attention.
- Crowded:
Meaning: Full of competition or closely packed.
Example: The market is crowded with various brands offering similar products.
- Must–have:
Meaning: Essential or highly desirable.
Example: The latest fashion trend is considered a must-have by many.
- Innovations:
Meaning: New and creative ideas or methods.
Example: Technological innovations have transformed the way we live.
- Exaggerated:
Meaning: Overstated or made to seem more than it actually is.
Example: The advertisement exaggerated the benefits of the skincare product.
- Flip side:
Meaning: The opposite or contrasting aspect of a situation.
Example: The flip side of increased convenience is a potential loss of privacy.
- Superficial:
Meaning: Concerned with only the surface, lacking depth.
Example: His compliments seemed superficial and insincere.
- Moderation:
Meaning: Avoiding extremes or excess.
Example: The key to a healthy lifestyle is moderation in both diet and exercise.
Band 8 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
Brands frequently promote their products as innovative and novel with the primary goal of attracting more customers and increasing sales. While this approach has both drawbacks and merits, I believe that any effort by businesses to present their products or services in a new light should be viewed as a positive endeavor. Without such practices, many essential products and services that we rely on today might remain unknown.
The apparent rationale behind this trend is the universal desire of businesses to boost sales and revenues. Achieving this, however, is challenging in a fiercely competitive market. Hence, innovative advertising ideas and business strategies become essential to convey to prospective customers that their products are genuinely novel, offering better value for the prices they pay.
Advertising products as new or innovative is not only positive but also necessary. It enables businesses to reach and attract a more extensive customer base spanning diverse lifestyles, cultural backgrounds, professions, ages, races, and religions. Recognizing that individuals have different tastes and preferences, businesses naturally seek to target each customer group with distinct messages to showcase and identify their products as something “new.” Furthermore, these strategies benefit consumers by meeting their heightened expectations in today’s dynamic marketplace.
In conclusion, businesses frequently promote their products and services as innovative and new to retain customers and boost sales. From my perspective, this approach not only satisfies consumers’ heightened expectations but also significantly contributes to increased revenue for businesses. By continuously presenting their offerings in a fresh light, companies can navigate the competitive market landscape successfully, ultimately creating a win-win situation for both consumers and businesses alike. (267 words).
Band 8 Vocabulary
- Merits:
Meaning: Advantages or positive aspects.
Example: While there are drawbacks to the plan, its merits cannot be ignored.
- Endeavor:
Meaning: A sincere and purposeful effort or attempt.
Example: The team made a collective endeavor to meet the project deadline.
- Rationale:
Meaning: A set of reasons or a logical basis for a particular course of action.
Example: The rationale behind the decision was to improve overall efficiency.
- Convey:
Meaning: To communicate or make something known.
Example: The spokesperson had to convey the company’s new policy to the employees.
- Genuinely:
Meaning: Truly and authentically.
Example: The artist genuinely expressed emotions through their artwork.
- Dynamic:
Meaning: Characterized by constant change, activity, or progress.
Example: The business world is dynamic, requiring adaptability to succeed.
- Drawbacks:
Meaning: Disadvantages or negative aspects.
Example: Despite its benefits, the new software has a few drawbacks.
Win-win:
Meaning: A situation benefiting all parties involved.
Example: The negotiation resulted in a win-win agreement for both companies.
- Essential:
Meaning: Absolutely necessary or crucial.
Example: Good communication is essential for a successful team.
- Navigate:
Meaning: To find one’s way through a challenging situation.
Example: Skilled leaders can effectively navigate complex business environments.
Band 9 Sample Answer for IELTS Writing Task 2 Question: Businesses Nowadays Usually Emphasise that their Products are New in Some Way
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In contemporary advertising, it has become increasingly prevalent for businesses to highlight the novelty of their products. In this essay, I will delve into the reasons behind this trend and discuss whether it is a positive or negative development.
The emphasis on product novelty in advertising can be attributed to the intense competition prevailing in the market. With companies vying for consumer attention in a crowded marketplace, the need to distinguish themselves becomes paramount. Personally, I believe that introducing innovative features or designs is a strategic move to capture the interest of potential buyers, especially in a society where novelty is often equated with value and progress. This inclination is driven by a recognition that consumers are drawn to the latest and most innovative products.
However, the relentless focus on novelty does raise concerns, especially regarding its potential contribution to a culture of consumerism. Encouraging individuals to constantly replace older possessions with the latest offerings can lead to environmental consequences and foster a disposable mindset. From my perspective, this could have detrimental effects on both the environment and individual consumer habits. Moreover, the pursuit of novelty may overshadow the importance of product quality and longevity. Consumers, drawn to new features, may overlook durability, causing dissatisfaction and eroding trust if products fall short of initial expectations.
In conclusion, the emphasis on newness in product advertising stems from businesses’ need to stay competitive and attract consumer attention. While this strategy stimulates innovation and captures interest, it also raises concerns about environmental sustainability and potential neglect of product quality. In my opinion, ensuring that the focus on product novelty remains positive involves adopting a nuanced approach that values innovation while prioritizing sustainability and quality—a path forward that holds great potential. (287 words).
Band 9 Vocabulary
- Prevalent:
Meaning: Widespread or commonly occurring.
Example: Mobile phones have become prevalent in today’s society.
- Delve:
Meaning: To investigate or research deeply.
Example: The journalist decided to delve into the details of the controversial issue.
- Paramount:
Meaning: Of utmost importance or significance.
Example: Safety is paramount when operating heavy machinery.
- Inclination:
Meaning: A tendency or preference towards a particular action or belief.
Example: She has an inclination towards artistic pursuits.
- Consumerism:
Meaning: The preoccupation with buying and consuming goods.
Example: Modern societies often grapple with the challenges of consumerism.
- Disposable:
Meaning: Designed to be thrown away after use.
Example: Single-use plastics are a major contributor to disposable waste.
- Detrimental:
Meaning: Harmful or damaging.
Example: Lack of exercise can have detrimental effects on one’s health.
- Nuanced:
Meaning: Characterized by subtle shades of meaning or expression.
Example: The novel presented a nuanced perspective on the complex issue.
- Stimulate:
Meaning: To encourage or arouse activity or growth.
Example: Educational games aim to stimulate children’s cognitive development.
- Sustainability:
Meaning: The ability to maintain or support something over the long term without harming the environment.
Example: The company implemented sustainable practices to reduce its environmental impact.
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Connectors Used in the Sample Answers of Businesses Nowadays Usually Emphasise that their Products are New in Some Way
Connectors, also known as connectives or transition words, are words or phrases that link ideas or parts of a sentence or paragraph together. Here are some of the connectors used in the above sample answers:
- While
- On the flip side
- However
- For example
- On the other hand
- Because
- Hence
- Therefore
- Furthermore
- Moreover
- In conclusion
- From my perspective
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