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Freebie Marketing IELTS Reading Answers
Freebie Marketing IELTS Reading Answers

Freebie Marketing IELTS Reading Answers

The Academic passage ‘Freebie Marketing’ is a reading passage that appeared in an IELTS Test. Read the passage below and answer questions 1 – 13. Beyond the questions, you will find the answers along with the location of the answers in the passage and the keywords that  help you find out the answers.

Freebie Marketing

Freebie Marketing - 0001

Freebie Marketing - 0002

Freebie Marketing - 0003

Freebie Marketing - 0004

Freebie Marketing - 0005

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Question number  Answer  Keywords  Location of keywords
1 ix A simple, disposable blade that could be thrown away when it dulled would meet a real need and generate strong profits, he correctly reasoned. Paragraph A;

Line 5

2 viii it is the business practice now known as “freebie marketing” that has inspired many more companies over the years. Paragraph B;

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3 iii Freebie marketing only works if the producer of the master item is also able to maintain control over the creation and distribution of the consumables. Paragraph C;

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4 vii In other instances, consumers sometimes find that uses for a master product circumvent the need to purchase consumables. This phenomenon is well known to have afflicted the producers of CueCat barcode readers. Paragraph D;

Lines 1 – 2

5 i Not all forms of freebie marketing are legal. Paragraph E;

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6 v Another practice that is prohibited under antitrust laws is a form of freebie marketing known as “tying”. Paragraph F;

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7 Received wisdom Gillette’s approach was contrary to the received wisdom of his era Paragraph B;

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8 Consumables  In other instances, consumers sometimes find that uses for a master product circumvent the need to purchase consumables. Paragraph D;

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9 Licensing agreement As no licensing agreement was ever reached between Wired and its magazine subscribers, CueCat were powerless to intervene, Paragraph D;

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10 habit-forming One notable example of this is the use of freebie marketing to “push” habit-forming goods in areas where there is otherwise no market. Paragraph E;

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11 Social cost  the use of freebie marketing to promote legal goods such as tobacco, alcohol, and pharmaceuticals is also outlawed because the short-term gain to a small number of commercial outlets is not deemed worth the social cost of widespread substance abuse. Paragraph E;

Line 3

12 conditional This is when a seller makes the sale of one good conditional on the acquisition of a second good. Paragraph F;

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13 Anti-competitive behaviour Because this typically relies on the manipulation of a natural monopoly on the part of the distributor, such practices are widely understood to constitute anti-competitive behaviour. Paragraph F;

Last line 

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Written By

Soon after graduating with a Master’s in Literature from Southern Arkansas University, she joined an institute as an English language trainer. She has had innumerous student interactions and has produced a couple of research papers on English language teaching. She soon found that non-native speakers struggled to meet the English language requirements set by foreign universities. It was when she decided to jump ship into IELTS training. From then on, she has been mentoring IELTS aspirants. She joined IELTSMaterial about a year ago, and her contributions have been exceptional. Her essay ideas and vocabulary have taken many students to a band 9.

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