Describe A Successful Business You Know IELTS Cue Card

Haniya Yashfeen

4 min read

Updated On Mar 25, 2025

Struggling to answer the speaking part 2 topic, "Describe A Successful Business You Know IELTS Cue Card?" Learn how to structure your answer with sample responses and essential vocabulary!

Describe A Successful Business You Know
Describe A Successful Business You Know Sample Answer 1
Describe A Successful Business You Know Sample Answer 2
Describe A Successful Business You Know Sample Answer 3
Describe A Successful Business You Know Vocabulary
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Guide to Achieving Band 8+ on IELTS Speaking Cue Cards

This article contains the Describe A Successful Small Company Or Business That You Know Cue Card Sample Answers. In the IELTS Speaking Part 2, you’ll have exactly one minute to prepare and speak on a specific topic. Reviewing sample answers can help you improve your ability to communicate clearly and effectively in the IELTS Speaking Test. This Cue Card allows you to share your thoughts about a successful businesss you know.

Describe A Successful Business You Know

You should say :

What the business is
How you know about it
How did it become successful
And explain how you felt about it

Describe A Successful Business You Know Sample Answer 1

One successful business I know is Starbucks, the world-famous coffee chain. I first heard about it when I was in school, as it was a popular brand people talked about. Later, I saw many Starbucks outlets opening in my city, which made me curious about its success.

Starbucks became successful because of its high-quality coffee, cozy ambiance, and excellent customer service. Unlike regular coffee shops, it introduced a “third place” concept—somewhere between home and work where people could relax, socialize, or work. They also focused on customization, allowing customers to personalize their drinks, which increased customer satisfaction. Moreover, their branding and digital loyalty programs helped them build a strong customer base worldwide.

I feel Starbucks is a great example of how a simple product like coffee can turn into a global phenomenon with the right business strategies. Their focus on customer experience and innovation makes them one of the most admired brands in the world.

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Describe A Successful Business You Know Sample Answer 2

One business that has achieved remarkable success is Nike, a global leader in sports apparel and footwear. I have known about Nike since childhood because of its famous “Just Do It” slogan and iconic swoosh logo. I also remember seeing top athletes endorsing Nike products in advertisements, which made the brand even more popular.

Nike’s success is largely due to its strong marketing, high-quality products, and innovation in sportswear. The company invests heavily in research and development, introducing advanced technologies like Air Max cushioning and Flyknit fabric. Their collaborations with famous athletes like Michael Jordan and Cristiano Ronaldo have strengthened their brand image. Additionally, Nike continuously adapts to changing trends, such as launching eco-friendly products and digital fitness apps.

I find Nike’s journey truly inspiring because it started as a small company selling running shoes and grew into a global sports empire. Its ability to combine sports, fashion, and innovation makes it one of the most influential brands in the world.

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Describe A Successful Business You Know Sample Answer 3

One of the most successful businesses I know is Apple Inc., a world-renowned technology company. I first became aware of Apple when I saw its sleek and innovative products, like the iPhone and MacBook. Over the years, I have followed its journey, and it continues to set new standards in the tech industry.

Apple’s success comes from its commitment to innovation, premium-quality products, and strong brand loyalty. It revolutionized the smartphone industry with the iPhone, making touchscreen technology mainstream. Apple’s ecosystem, which connects devices like iPhones, iPads, MacBooks, and Apple Watches, ensures seamless user experience, making customers stick to the brand. Additionally, Apple’s marketing strategy focuses on minimalistic designs and aspirational branding, creating a strong emotional connection with its users.

What I admire most about Apple is its ability to stay ahead of the competition by continuously evolving. From pioneering personal computers to leading advancements in artificial intelligence, Apple remains an industry leader. Its journey from a small garage startup to a trillion-dollar company is proof that creativity and vision can reshape the world.

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Describe A Successful Business You Know Vocabulary

Here are the IELTS Vocabulary for “Describe A Successful Small Company Or Business That You Know” with examples:

Global leader
Meaning: A company that is one of the best in its industry worldwide.
Example: Nike is a global leader in sportswear and footwear.
Brand loyalty
Meaning: When customers keep buying from the same brand because they trust it.
Example: Apple has strong brand loyalty because its customers love its products.
Revolutionized
Meaning: Completely changed or improved something in a major way.
Example: The iPhone revolutionized the smartphone industry.
Customer base
Meaning: The group of people who regularly buy from a business.
Example: Starbucks built a large customer base by offering personalized drinks.
Endorsement
Meaning: When a famous person promotes a product.
Example: Nike’s endorsement deals with top athletes make its products more popular.
Aspirational branding
Meaning: Marketing that makes customers feel the product is part of a better lifestyle.
Example: Apple uses aspirational branding to make its products feel premium and desirable.
Seamless
Meaning: Smooth and without problems.
Example: Apple devices connect in a seamless way, making them easy to use together.
Pioneering
Meaning: Leading in developing new ideas or products.
Example: Tesla is pioneering the electric vehicle industry with its advanced technology.

Overall, describing a successful business in the IELTS Speaking test helps showcase business-related vocabulary. Using structured responses and clear examples for the : the IELTS cue card task enhances fluency and coherence. Practicing such sample answers boosts confidence and improves your IELTS Speaking score.