Advertisements : IELTS Speaking Practice Test 15
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Here is a list of speaking part 1, 2, 3 questions that IELTS learners shared with us on the topic – Advertisements.
Try and answer them to prepare yourself for the IELTS test.
Speaking Part 1
1Are there many advertisements in your country?
Definitely, there are. They appear all over the place from the streets to social media with a high density. For example, there is a multitude of colourful flyers stuck on the street walls in Sydney.
2Why do you think there are so many advertisements now?
I guess it’s due to the benefits of the companies. First, advertisements are the easiest way to reach customers to attract their attention to a particular brand or product. From that attractive information, customers will be able to choose an appropriate one. Second, it also plays a crucial role in the marketing strategy that the company apply to attract customers.
3What are the various places where we see advertisements?
Advertising is here, there, and everywhere. It gets to people through different types of communication such as flyers and banners on the streets or printed ones on newspaper, magazines or electronic ones on social media. It could be written, verbal or a short movie.
4How do you feel about advertisements?
Sometimes, I find it a little bit disappointing because the quality products are usually overrated. However, there are other beneficial advertisements in supermarkets which has informative contents for customers such as on which days there will be promotions or which new products will be launched.
Speaking Part 2
Here is an audio of the sample answers given below. Please listen to it for more clarity on the Speaking Test.
Describe an unforgettable advertisement that you saw or heard
You should say
- where you saw or heard it
- what kind of advertisement it was
- what the contents of the advertisement were and explain why this advertisement is so unforgettable
Sample Answer 1
While some advertisements are quite quirky or offensive, others are funny and educational. I have always been interested in anime and therefore, animated broadcasts have always attracted me. I feel they have the capability to entertain as well as impart knowledge. One of the advertisements that have made a mark on my mind is made by a chewing gum company named ‘Big Babol’.
Watching television was limited for me and I got to enjoy this ad within those limited hours. It was a comic ad because it was meant for a younger audience. But, it accentuated some important aspects of our society, like motherhood, sibling love, adoption and a few others through a family of birds and a turtle. The ad is a mix of Hindi and English and the accent used has a hint of Bhojpuri.
The ad shows that a bird has built a nest on the mountain with three eggs in it. While the mother bird protects her eggs, another egg rolls down the slope and settles in the nest. Within speculating on the added egg, she accepts and takes care of it as her own. Soon, the eggs hatch and the added egg turns out to be a turtle. The mother bird welcomes all into the family and they are brought up together. After some time, the young birds learn to fly and inspire the turtle to do the same. Despite warnings from the mother, siblings and a neighbourhood monkey, the turtle rushes down the slope and jumps down. While everyone is appalled at this action, the turtle is seen floating up as the big babol bubble floats like an air balloon.
I love the advertisement became remarkable to me because of many factors, like the unexpected yet simple approach, the values highlighted and the rhyming content complimented appreciatively with the humorous accent.
Sample Answer 2
Amul sparked India’s “White Revolution,” propelling the country to the world’s top producer of milk and dairy products. In Sanskrit, the word ‘Amulya’ means ‘priceless,’ and so the name immediately suggests the high quality of the products.
Utterly Butterly Delicious! How could we forget this vibrant catchphrase and the drawing of the Amul girl on every Amul Butter pack? She has a funny take on every event that occurs in India or is related to the country and everyone adores her. Amul Girl is the brand’s official mascot. It’s a hand-drawn cartoon of a young Indian girl wearing a polka-dotted gown with blue hair tied up in a ponytail. Their most popular creatives focus on the Amul Butter Girl and the latest news from around the world. You will find her on the product packaging, in TV commercials and even on social media.
With its “Amul – The Taste of India” marketing jingle, Amul has artfully developed a family-friendly and patriotic image that also elicits empathy for the brand. Their business concept attempts to give clients good value while also protecting farmers’ interests. As a result, many individuals are drawn to purchasing the items in order to assist farmers.
Amul has won the hearts of millions of Indians over the years with its high-quality dairy products and creative marketing strategy. Amul Milk, butter, cheese, chocolates, and ice creams are sure to make anyone happy! It has become a trusted brand, and no one would hesitate to purchase an Amul product nowadays.
Sample Answer 3
While waiting for my boyfriend to pick me up for work , I was watching advertisements on the TV in the lobby. That night I saw an advertisement that has forever stuck in my mind. It was a commercial for Nike shoes with Michael Jordan. In it he said, “I’ve missed more than nine thousand shots in my career. I’ve lost almost three hundred games. Twenty-six times I’ve been trusted to take the game winning shot but missed. I’ve failed over and over and over again in my life, and that is why I succeed.” I couldn’t get that commercial out of my mind, not because I thought buying Nike shoes would make me as successful as Michael Jordan, but because of his unflinching determination and perseverance. Life is full of challenges and difficulties that test our level of commitment. I believe having determination divides the winners from the losers. Successful people are not ones who have never failed, but those who kept trying. As simple as this may sound, it is the one ingredient that separates the winners from the losers. The one skill that winners acquire is an understanding that growth is only possible if you have the courage to change what you have been doing, if it is not achieving the result you desire. Sometimes success is learning how to fall and recognizing that from that fall you will learn to grow. And growth is what a fulfilling life is all about.
Vocabulary for Cue card
- Unflinching: notto show face of fear
Eg: Her unflinching courage had to be appreciated
- Determination: positive emotional feeling
Eg: One should have the determination to win
- Perseverance: continued effort to do or achieve something despite difficulties, failure, or opposition
Eg: His perseverance made him successful
- Commitment: dedicated
Eg: His commitment towards the club is heart-touching
- Acquire: gain
Eg: I acquired some knowledge on Solar System
Speaking Part 3
1 How do advertisements attract attention?
It all depends on what group of people the advertisement is aimed for. Young people look if it’s cool, hip, or fashionable; whereas older people tend to be more practical-minded, so those in charge of advertising need to have a clear idea of who they will be targeting with their advertisement, and plan accordingly. If the advertisement is geared to the younger generation, then showing how the product can help kids be more attractive, confident, or successful is good. Catchy music also helps attract attention and helps listeners remember it. If you’re trying to reach the older generation with your advertisement, explaining how the product will give them better health, or help them relax, or be happier may appeal to them.
2Do young and old people have the same attitudes towards advertisements?
Definitely not. Every individual has his own unique attitude towards advertisements and the advantages and disadvantages that advertising brings. Both old and young people are inclined to believe and think that advertisements tend to be misleading, dishonest, phony, shallow, and at times annoying, especially when they’re not well made or dorky. On the other hand, if done well, they can be very creative, humorous, artistic, and enjoyable to watch .Those, however, are the exception, rather than the norm.
3Do you think advertisements are a good or bad influence on children?
Looking at today’s children, I would have to say advertisements have predominately had a negative influence on their lives and character. Ads create a discontentment with what children have and a desire to own more and to be like everyone else. Advertisements usually tend to be unrealistic and give a false impression of how the children should be or what will happen when they buy the product.
4Do you think advertisements actually influence people to buy things? And How?
When seen a lot. advertisements make products more familiar and ingrained in people’s mind, so when they want to buy something, they will take a brand that they recognize. In China, people want to be like the West and so they buy what they see on TV that the Western people have. They think that if they have this Western product, they will be as cool as this person, which is totally bizarre to my mind.
5Does the Chinese government control advertisements in any way?
Of course. All TV media is controlled in some way by the government, so advertisements must be as well. The government prevents advertisements from having inappropriate content or content that is not in line with government policy. That is common in every country. I’m sure that if the advertisement is within normal bounds, then the government wouldn’t have much to say about it.
6Do you think there should be controls on advertising?
Yes, I do. Some things should not be advertised, such as cigarettes, which are harmful to people’s health. Most people are aware of their existence, so they don’t need to be promoted more. Children especially should not be shown advertisements that make harmful things look cool or interesting. Advertisements that have age-inappropriate content should also be banned.
7Do you think that advertisements for products that harm the health, such as cigarettes, should be allowed?
Now you are getting into freedom of choice and whether it would be better to just prohibit something from being advertised to get people to stop using the product, but unfortunately this just doesn’t work, as prohibition in the States found out. The best thing would be for the products just to not be manufactured, but this doesn’t work either because then they would be produced illegally, becoming more dangerous.
8Can you think of any example of false advertising?
The biggest example that comes to my mind is McDonald’s advertisements. Every time I go to McDonald’s, I see pictures of happy, thin people with big smiles and perfect teeth holding hamburgers and cartons of French fries that are at least three times bigger than the real products. This advertisement clearly ignores three glaring facts. For one, if you eat at McDonalds a lot, you will not look like the people in the advertisement. Two, the hamburger and French fries are nowhere near the size pictured. Three, if you stand smiling holding a burger, nobody will think you are cool.
9What kinds of products are most often, most easily promoted by false advertising?
Well, most products are really promoted by false advertising. I hate to sound so cynical but I have a friend in the advertising business, and a lot of so-called experts advertising their product know absolutely nothing about it. In the field of beauty care products, this happens a lot. The poor women sitting at home with nothing to do except watch TV me are so susceptible to this kind of advertising.
Vocabulary for Speaking Part 3
- Fashionable: stylish
Eg: She is very fashionable
- Annoying: disturbing
Eg: Her dog is very annoying
- Inappropriate: not proper
Eg: Cheating is inappropriate
- Cynical: believing that people are motivated purely by self-interest
Eg: She is a Cynical woman.
Here’s another cue card for your practice!:
Describe an advertisement that influenced you to buy a product. You should say:
- What the product was
- Where you came across the advertisement, and
- How did it influence you to buy
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