Describe an Advertisement which you found very persuasive – IELTS Cue Card Sample 61
- 1 Sample Answer 1
- 2 Sample Answer 2
- 3 Questions for Part 3
In IELTS Speaking Part 2, to answer IELTS examiner’s questions in a natural and fluent way, you should focus on one idea only and then expand that idea into a long meaningful sentence using grammar patterns and vocabulary, which can help you get Band 8.0+ for IELTS Speaking.
Let’s practice it with this cue card on advertisement.
Describe an Advertisement which you found very persuasive
You should say:
- When and where you saw it
- What was advertised
- What the contents of the advertisements were
- And explain how you felt about it
Sample Answer 1
Undoubtedly, the advent of social media has given a duly kick to advertisers and promoters worldwide. These days, we can find ourselves surrounded by persuasive promotions on almost every channel, whether offline or online. In my opinion, I find TV advertisements to be more informative and gripping than the ones appearing on social media. Last week, I came across an ad on TV by Samsung wherein the brand was promoting their latest release – the Samsung Galaxy S21.
In the advertisement, a young lady seemingly was on a road trip with her friends where she used the Samsung Galaxy S21 to record her surroundings and click pictures of her friends. I found the concept enthralling; hence, I decided not to change the channel and watch it till the end.
Also, alongside the lady trying to capture everything, the brand had listed out the specifications and essential features of the phone. The beauty and elegant design of the phone were highlighted, which impressed me greatly. This advertisement pinpointed everything required to know to buy this phone, from the display size to the battery capacity.
Since I was planning to upgrade my phone to a newer version, I was influenced by this commercial. Post the advertisement, I instantly searched for more features and pricing of the phone on the internet. I liked almost everything about it; thus, I ordered one myself.
All in all, I can state that the TV advertisements are influential, at least for me, as I ended up making this significant purchase merely because of a commercial.
Sample Answer 2
Click on the audio to listen to the sample answer above. Pay attention to the intonation and pronunciation of the words
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We have been bombarded with an array of advertisements every single day. Whether it is a newspaper, television or social media like Facebook or LinkedIn, advertising always has its own way to reach us. One of the most frequent pieces of advertising I have encountered these past few days was about [tech event in your country 2018].
As an avid Facebook user, I scroll down my newsfeeds board practically every 30 minutes to stay abreast of every latest action within my social network. Admittedly, there are some better things I can do but I just can’t help myself. Therefore, the fact that the ads about [tech event in your country 2018] repeatedly popped up on my newsfeed really caught my attention. Some of my friends also shared this news. It piqued my interest so much that I paid a visit to their website to figure out what their gig was. As far as I am concerned, it is a 2-day international technology and investment event for entrepreneurs and business leaders. It is appealing not only to big tech companies but tech-savvy individuals as well. The event aims to reach out to foreign investors, raising funding opportunities, and developing the tech and startup community in an era where tech disruptions are leading almost every industry. With some of the most brilliant and world-class speakers, attendees are going to get some food for thought and inspiration during and after the event.
For me, it was a really useful ad because this big tech event was a golden opportunity for young and talented engineers, developers and entrepreneurs who are thriving non-stop toward a better future, a better life within [your country] and beyond. If I am able to schedule my time and afford the tickets, I will definitely be there to enjoy the vibe and explore many potentials in this rising industry.
- Be bombarded with: to be attacked (with too much information, criticism…)
Eg: The robber bombarded the main door with a strong weapon to gain entry inside the house.
- Stay abreast of: keep up-to-date
Eg: Since she’s a journalist, she stays abreast of the current affairs.
- Pique someone’s interest: to arouse interest; to arouse curiosity
Eg: The conclusion of the episode piqued my interest for tomorrow’s episode.
- Pay a visit to: visit somewhere
Eg: Last week, My NRI sister paid a visit to our house.
- What one’s gig is (informal): what is special, interesting… about something
Eg: There was a gig about PUBG when it was first launched in India.
- Tech-savvy (a): well informed about or proficient in the use of modern technology
Eg: With the help of a tech-savvy, the police hacked the area network.
- Food for thought: issues to be considered
Eg: My sister reads the newspaper and books to get some food for thought about the current status of the world.
- Vibe (n): a mood or an atmosphere produced by a particular person, thing or place
Eg: I always find positive vibes from the people of my age.
- Tech disruptions: newest innovations in technology
Eg: Artificial intelligence, Block chain, Machine learning, are some of the examples of tech disruptions.
Questions for Part 3
1. Describe an advert you once saw that was very effective?
It was the time when female infanticide was at its peak. The government made an advert with the superstars of Bollywood cinema where all the actors explained the importance of women in the world and requested people to stop killing baby girls. The advert was very effective as it created awareness among the illiterate and rates of female infanticide did come down.
2. Describe an advertisement that persuaded you to buy a product? (0r) describe an advertisement that influenced you to buy a product?
It was an advertisement for a dishwashing liquid. A famous cook featured in it and explained how the dishwashing liquid made his vessels sparkle. He made a dish with ghee in high flame in a copper bottom vessel and showed how it got burnt. Then he used the dishwashing liquid and showed us how it removed all of it. It impressed me so much that I bought it the very next day.
Vocabulary For Speaking Part 3
- Advert: to turn the mind or attention; an advertisement
Eg: John had put an advert about his missing dog on the local newspaper <
- Effective: Capable of producing desired results.
Eg: Advertising on social media is more effective.
- Awareness: concern about or knowledge or a situation
Eg: The organisation decided to set up a campaign to create awareness about cancer.
- Persuade: causing someone to believe something; convince
Eg: Never be friends with someone who persuades you to break the laws.
- Sparkle: to give small flashes of light or to be bright.
Eg: The diamond jewellery in the store sparked which caught my mother’s attention.
- Impress: to affect strongly or deeply and especially favorably
Eg: The panelists were impressed by the student’s performance in the interview.