Language Strategy In Multinational Company – IELTS Reading Answers
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You are not completely prepared for the IELTS Academic Reading section until you have practiced passages such as ‘Language Strategy In Multinational Company’. Each task in the IELTS passage is divided into several sets of questions which you have to complete within 20 minutes. To master that skill, you have to practice more IELTS reading practice tests.
The Academic Reading passage, Language Strategy In Multinational Company, consists of 14 questions. The question types found in this IELTS passage are:
- IELTS Reading Summary Completion (Q. 1-6)
- Short Answer Questions IELTS Reading (Q. 7-13)
- IELTS Reading Multiple Choice Questions (Q. 14)
Reading Passage
Language Strategy In Multinational Company
A The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage and language remains the ultimate barrier to aspirations of international harmonization. Before attempting to consider language management strategies, companies will have to evaluate the magnitude of the language barrier confronting them and in doing so they will need to examine it in three dimensions: the Language Diversity, the Language Penetration and the Language Sophistication. Companies next need to turn their attention to how they should best manage language. There is a range of options from which MNCs can formulate their language strategy.
B Lingua Franca: The simplest answer, though realistic only for English speaking companies, is to rely on one’s native tongue. As recently as 1991 a survey of British exporting companies found that over a third used English exclusively in dealings with foreign customers. This attitude that —one language fits all has also been carried through into the Internet age. A survey of the web sites of top American companies confirmed that over half made no provision for foreign language access, and another found that less than 10% of leading companies were able to respond adequately to emails other than in the company‘s language. Widespread though it is however, reliance on a single language is a strategy that is fatally flawed. It makes no allowance for the growing trend in Linguistic Nationalism whereby buyers in Asia, South America and the Middle East in particular are asserting their right to —work in the language of the customer!. It also fails to recognize the increasing vitality of languages such as Spanish, Arabic and Chinese that overtime are likely to challenge the dominance of English as a lingua franca. In the IT arena it ignores the rapid globalization of the Internet where the number of English-language ecommerce transactions, emails and websites, is rapidly diminishing as a percentage of the total. Finally, the total reliance on a single language puts the English speaker at risk in negotiations. Contracts, rules and legislation are invariably written in the local language, and a company unable to operate in that language is vulnerable.
C Functional Multilingualism: Another improvised approach to Language is to rely on what has been termed —Functional Multilingualism!. Essentially what this means is to muddle through, relying on a mix of languages, pidgins and gestures to communicate by whatever means the parties have at their disposal. In a social context such a shared effort to make one another understand might be considered an aid to the bonding process with the frustration of communication being regularly punctuated by moments of absurdity and humor. However, as the basis for business negotiations it appears very hit-and-nuts. And yet Hagen‘s recent study suggests that 16% of international business transaction; are conducted in a —cocktail of languages.! Functional Multilingualism shares the same defects as reliance on a lingua franca and increases the probability of cognitive divergence between the parties engaged in the communication.
D External Language Resources: A more rational and obvious response to the language barrier is to employ external resources such as translators and interpreters, and certainly there are many excellent companies specialized in these fields. However, such a response is by no means an end to the language barrier. For a start these services can be very expensive with a top Simultaneous Interpreter, commanding daily rates as high as a partner in an international consulting company. Secondly, any good translator or interpreter will insist that to be fully effective they must understand the context of the subject matter. This is not always possible. In some cases it is prohibited by the complexity or specialization of the topic. Sometimes by lack of preparation time but most often the obstacle is the reluctance of the parties to explain the wider context to an outsider. Another problem is that unless there has been considerable pre-explaining between the interpreter and his clients it is likely that there will be ambiguity and cultural overtones in the source messages the interpreter has to work with. They will of course endeavor to provide a hifidelity translation but in this circumstance the interpreter has to use initiative and guess work. This clearly injects a potential source of misunderstanding into the proceedings. Finally, while a good interpreter will attempt to convey not only the meaning but also the spirit of any communication, there can be no doubt that there is a loss of rhetorical power when communications go through a third party. So in situations requiring negotiation, persuasion, humor etc. the use of an interpreter is a poor substitute for direct communication.
E Training: The immediate and understandable reaction to any skills shortage in a business is to consider personnel development and certainly the language training industry is well developed. Offering programs at almost every level and in numerous languages. However, without doubting the value of language training no company should be deluded into believing this to be assured of success. Training in most companies is geared to the economic cycle. When times are good, money is invested in training. When belts get tightened, training is one of the first —luxuries to be pared down. In a study conducted across four European countries, nearly twice as many companies said they needed language training in coming years as had conducted training in past years. This disparity between —good intentions! and —actual delivery!, underlines the problems of relying upon training for language skills. Unless the company is totally committed to sustaining the strategy even through bad times, it will fail.
F One notable and committed leader in the field of language training has been the Volkswagen Group. They have developed a language strategy over many years and in many respects can be regarded as a model of how to manage language professionally. However, the Volkswagen approach underlines that language training has to be considered a strategic rather than a tactical solution. In their system, to progress from —basics to —communications competence in a language requires the completion of 6 language stages, each one demanding approximately 90 hours of refresher course, supported by many more hours of self-study, spread over a 6-9 month period. The completion of each stage is marked by a post-stage achievement test, which is a prerequisite for continued training. So even this professionally managed program expects a minimum of three years of fairly intensive study to produce an accountant. Engineer, buyer or salesperson capable of working effectively in a foreign language. Clearly companies intending to pursue this route need to do so with realistic expectations and with the intention of sustaining the program over many years. Except in terms of —brush-up! courses for people who were previously fluent in a foreign language, training cannot be considered a quick fix and hence other methods will have to be considered.
Questions 1-6
Complete the following summary of the whole paragraphs of Reading Passage, choosing A-L words from the following options.
Write your answers in boxes 1-6 on your answer sheet.
MNCs often encounter language barriers in their daily strategy, then they seek several approaches to solve such problems. First, native language gives them a realistic base in a different language speaking country, but problems turn up when they deal with oversea 1 ………………………. For example, operation on translation of some key 2 ………………………, it is inevitable to generate differences by rules from different countries. Another way is to rely on a combination of spoken language and 3 ………………………, yet a report written that over one-tenth business 4 ………………………processed in a party language setting. Third way: hire translators. However, firstly it is 5 ………………………, besides if they are not well-prepared, they have to take 6 ……………………… work.
A gestures
B clients
C transaction
D assumption
E accurate
F documents
G managers
H body language
I long-term
J effective
K rivals
L costly
Questions 7-13
Answer the questions below.
Choose NO MORE THAN THREE WORDS AND/OR A NUMBER from the passage for each answer.
7What understandable reaction does Training pay attention to according to the author?
8In what term does the writer describe training during economy depression?
9What contribution does Volkswagen Group do for multinational companies?
10What does Volkswagen Group consider language training as in their company?
11How many stages are needed from basic course to advanced in training?
12How long does a refresher course need normally?
13At least how long is needed for a specific professional to acquire a foreign language?
Question 14
14 What is the main function of this passage?
A to reveal all kinds of language problems that companies may encounter
B to exhibits some well-known cases in dealing with language difficulties
C to evaluate various approaches for language barrier in multinational companies
D to testify that training is only feasible approach to solve language problem
Answers of Language Strategy in Multinational Company Reading Answers With Location and Explanations
Once you have attempted the above questions for the passage, Language Strategy in Multinational, go through the answers and explanations given below. You will be able to check your answers and get an idea of how to improve your preparation for a higher IELTS reading band score.
1 Answer: B
Question type: Summary Completion
Answer location: Paragraph D, line 10- line 12
Answer explanation: The following line from Paragraph D says that “Another problem is that unless there has been considerable pre-explaining between the interpreter and his clients it is likely that there will be ambiguity and cultural overtones in the source messages the interpreter has to work with.” It shows that unless there is a prior explanation provided, communication problems crop up when MNCs deal with oversea clients. Hence the answer is B (clients).
2 Answer: F
Question type: Summary Completion
Answer location: Paragraph B, line 15 – line 17
Answer explanation: The following line from Paragraph B says that “ Finally, the total reliance on a single language puts the English speaker at risk in negotiations. Contracts, rules and legislation are invariably written in the local language, and a company unable to operate in that language is vulnerable.” It is pointed out that dependence on English can create problems, so documents like contracts or rules and legislations should be made in the local language or it generates differences by rules from different countries. Hence the answer is F (documents).
3 Answer: A
Question type: Summary Completion
Answer location: Paragraph C, line 2 – line 4
Answer explanation: The following line from Paragraph C says that “Essentially what this means is to muddle through, relying on a mix of languages, pidgins and gestures to communicate by whatever means the parties have at their disposal.” It is pointed out that a way to deal with problems created by language is to use a mix of languages and gestures. Hence the answer is A (gestures).
4 Answer: C
Question type: Summary Completion
Answer location: Paragraph C, line 7 – line 9
Answer explanation: The following line from Paragraph C says that “And yet Hagen‘s recent study suggests that 16% of international business transaction; are conducted in a —cocktail of languages.!” As it is pointed out that most business transactions take place in a language setting, the answer is C (transaction).
5 Answer: L
Question type: Summary Completion
Answer location: Paragraph D, line 4 – line 6
Answer explanation: The following line from Paragraph D says that “For a start these services can be very expensive with a top Simultaneous Interpreter, commanding daily rates as high as a partner in an international consulting company.” It is quite clear that although hiring a translator is a way out to deal with language problems, it is costly (expensive). Hence the answer is L (costly).
6 Answer: D
Question type: Summary Completion
Answer location: Paragraph D, line 12 – line 14
Answer explanation: The following line from Paragraph D says that “They will of course endeavor to provide a hifidelity translation but in this circumstance the interpreter has to use initiative and guess work.” It is clear that if the translators are not well prepared, sometimes they have to use guess work or assumption. Hence the answer is D (assumption).
7 Answer: personnel development
Question type: Short Answer Type Question
Answer location: Paragraph E, line 1 – line 2
Answer explanation: The following line from Paragraph E says that “The immediate and understandable reaction to any skills shortage in a business is to consider personnel development and certainly the language training industry is well developed.” One of the understandable reactions that training should pay attention to is personnel development. Hence the answer is personnel development.
8 Answer: luxury
Question type: Short Answer Type Question
Answer location: Paragraph E, line 6 – line 7
Answer explanation: The following line from Paragraph E says that “When belts get tightened, training is one of the first —luxuries to be pared down.” In this sentence, the writer describes training during economic depression (when belts get tightened) as a luxury which has to be cut down. Hence the answer is luxury.
9 Answer: model
Question type: Short Answer Type Question
Answer location: Paragraph F, line 1 – line 3
Answer explanation: The following line from Paragraph F says that “ One notable and committed leader in the field of language training has been the Volkswagen Group. They have developed a language strategy over many years and in many respects can be regarded as a model of how to manage language professionally.” The contribution that the Volkswagen Group has made to the MNCs is to create a model for the language management. Hence the answer is model.
10 Answer: strategic solution
Question type: Short Answer Type Question
Answer location: Paragraph F, line 3 – line 5
Answer explanation: The following line from Paragraph F says that “However, the Volkswagen approach underlines that language training has to be considered a strategic rather than a tactical solution.” Therefore, Volkswagen Group considers language training as a strategic solution in their company rather than tactical solution. Hence the answer is strategic solution.
11 Answer: six
Question type: Short Answer Type Question
Answer location: Paragraph F, line 5 – line 7
Answer explanation: The following line from Paragraph F says that “In their system, to progress from —basics to —communications competence in a language requires the completion of 6 language stages, each one demanding approximately 90 hours of refresher course, supported by many more hours of self-study, spread over a 6-9 month period.” This sentence informs that there are six stages from basic to competence. Hence the answer is six.
12 Answer: 90 hours
Question type: Short Answer Type Question
Answer location: Paragraph F, line 5 – line 7
Answer explanation: The following line from Paragraph F says that “In their system, to progress from —basics to —communications competence in a language requires the completion of 6 language stages, each one demanding approximately 90 hours of refresher course…”. It is clearly stated that the refresher course needs 90 hours normally. Hence the answer is 90 hours.
13 Answer: three years
Question type: Short Answer Type Question
Answer location: Paragraph F, line 9 – line 10
Answer explanation: The following line from Paragraph F says that “So even this professionally managed program expects a minimum of three years of fairly intensive study to produce an accountant.” It is informed that it takes at least three years for a specific professional to acquire a foreign language. Hence the answer is three years.
14 Answer: C
Question type: Multiple Choice Question
Answer location: whole passage
Answer explanation: Throughout the whole passage, from Paragraph A to F, the writer discusses various barriers of language and evaluates various approaches for language barriers in multinational companies. Hence the answer is C.
Tips to Solve the Question Types in Language Strategy in Multinational Company IELTS Reading Answers
As you now know the answers to the Reading Answers of Language Strategy in Multinational Company with explanations, let us look at some IELTS exam preparation tips to answer the different types of questions in the passage.
Summary Completion:
Summary Completion is a type of IELTS reading question that requires you to fill in a gap in a paragraph with a word or phrase from the passage. To answer summary completion questions, you can use the following strategies:
- Read the sentences carefully. It will give you an idea of the type of word or phrase that is missing.
- Scan the passage for the keywords using the IELTS Reading keyword techniques. The keywords in the sentence can help you to identify the correct word or phrase.
- Read the sentence with the missing word or phrase. This will help you to see how the word or phrase fits into the sentence.
- Once you have filled in the gap, make sure that your answer makes sense in the context of the sentence.
Short-Answer Type Questions:
In short answer questions, you have to scan through a passage and answer questions based on the information given following the word limit. To answer short-answer type questions, you can use the following steps:
- Go through the instructions carefully – You will find the word limit for the answers there, which you have to follow strictly.
- Read the questions and highlight the keywords – The next step will be to read the questions to know what keywords or information you have to look for in the IELTS exam passage.
- Use the ‘Wh’ words in the questions – Words like ‘What’, (names), ‘Where’ (place), ‘When’ (time), etc. will enable you to understand the type of information you are looking for.
- Use reading techniques to study the passage quickly – Do not waste your time reading the whole passage. Scan through the passage to find out the keywords or their synonyms. If headers are given, use them to locate the answer easily.
- Check the spelling – Once you find the answer, note the correct spelling in your answer sheet.
Multiple-Choice Questions:
You will be given a reading passage followed by several questions based on the information in the paragraph in multiple-choice questions. Your task is to understand the question and compare it to the paragraph in order to select the best solution from the available possibilities.
- Before reading the passage, read the question and select the keywords. Check the keyword possibilities if the question statement is short on information.
- Then, using the keywords, read the IELTS Reading passage to find the relevant information.
- To select the correct option, carefully read the relevant words and match them with each option.
- You will find several options with keywords that do not correspond to the information.
- Try opting for the elimination method.
- Find the best option by matching the meaning rather than just the keywords.
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