Some People Say that Advertising is Extremely Successful- IELTS Writing Task 2
The Essay Writing section of the IELTS Writing Module can be a difficult task for many IELTS Aspirants. Thus, it is vital that you polish your essay writing skills before attempting the IELTS.
Below is a sample IELTS Essay for the IELTS Essay topic:
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it. Discuss both these views and give your own opinion.
Sentences 1&2 – Paraphrase the topic with the use of synonyms to create an understanding of it.
Sentence 3 – Mention that advertisements are still compelling because it creates the desire for the products it is selling.
Paragraph 1 – Talk about how advertisements have played an indispensable role in persuading people to buy products.
Paragraph 2 – Talk about how advertising is so common that we no longer pay attention to it.
Restate your views.
Some people feel that advertising effectively influences consumers’ buying decisions. In contrast, others claim that it is so commonplace and, as a result, cannot draw people’s attention anymore. Although social media has made advertising more common than ever before, I think it is still compelling because it creates the desire for the products it is selling.
On the one hand, nowadays, industries are using a plethora of marketing strategies such as captivating packaging designs, coupons, hefty discounts and other alluring offers to attract customers and amplify their sales. Moreover, not only do some companies reach their target audience with the help of sophisticated technological advancements such as email newsletters and online promotions but they also increase their customer count. For instance, according to a survey conducted by the Times of India, there was a massive rise in online sales in the past five years with a considerable change in the advertising strategies used to charm consumers. Hence, it is discernible that although there are reforms in the advertising approaches, they still have an indispensable job to play in persuading people.
On the other hand, as most people are aware of the traps of these advertisements, they are now avoided. Online advertising is an excellent example of this. Potential customers scarcely click on or even glance at a website’s combination of pop-up ads, banners, spam or promotional mailing list requests, and auto-playing video advertisements. These have become so frequent that consumers have evolved the unconscious practice of skipping ads on YouTube, swiftly closing pop-ups and scrolling past in-page advertisements. Advertisers have struggled to counter this by making their marketing less conspicuous, like ads that resemble actual posts on social media sites like Instagram. Still, their sheer frequency means they can quickly identify and do not stand out.
In conclusion, in my opinion, in some ways, giant advertisements have achieved their objective of persuading demand amongst consumers, to the extent that we tend to buy and possess multiple products. Regardless, to a smaller extent, we do not pay attention to some advertising on various media channels.
Meaning – evoking interest, attention, or admiration in a powerfully irresistible way.
Example – One significant feature common to all three series is a compelling struggle between good and evil.
Meaning – a large or excessive amount of something.
Example – In addition, there are a plethora of villas, three campgrounds and quaint bed-and-breakfast inns.
Meaning – capable of attracting and holding interest; charming.
Example – It remains to be seen whether the film is as captivating as the book.
Meaning – large and heavy.
Example – Details of their hefty pay slips have drawn intense public criticism and astonishment.
Meaning – enlarge upon or add detail to (a story or statement).
Example – To amplify the character of the tea, pour the tea from high above the glasses and garnish with mint.
Meaning – distinguish (someone or something) with difficulty by sight or with the other senses.
Example – I could find no discernible psychological damage or mental health difficulties.
Meaning – absolutely necessary.
Example – It is an indispensable resource for informed professionals who strive to shape the juvenile justice system today.
Meaning – irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.
Example – It is estimated that a majority of all email traffic on the internet is spam.
Meaning – clearly visible.
Example – The tiger was conspicuous due to its colour, but it was trying its best to hide from the hunter.
Meaning – nothing other than; unmitigated (used for emphasis).
Example – I can’t remember much of the day except that we ate chips on the seafront and laughed at the sheer tackiness of everything.
Post your Comments
Posted on May 2, 2022
Nowadays, It is commonly believed that advertising is the best way to engross people towards the product. Meanwhile, some argues that people do not pay attention to such advertisement. In my opinion, advertisement is the best way to intrigue people towards the product and it has some benefits as well, and I’ll be disccussing both views in the following paragraphs.
On the one hand, It is argued by some people that commercial is vitally important to attract the people to buy items because it will benefit the company in many ways such as incresing revenue, production sells increases profit also increases. Moreover, having commercial of the items and representing a sneap peak of the best feature of the product increases curiosity of the people to buy thier product. For example, take an iphone commercial the advetisement was very small, simple and minimalistic still eye catching. They gave a small peak of their new iphone design with 3 back camera, we can also able to record 4k videos, which people found very attracting and after that advert the company has already acquire millions of prebook of this product before even launching it. That is why some people think that advertisement is necessary.
On the other hand, some people think that commercials such as billiboard, flyers, displays, and more no longer be attractive. The reason behind it is they find it very annoying and frustrating. In addition to this, some people are very busy in their day to day life so they do not have time for paying attention to any advertisment. For instance, Youtube and Netfilx there are some 5 seconds or 10 seconds adverts before the video start ot in the middle of the video which quite annoying and nobody like it, so everybody skip the advert so that they can enjoy the video they are watching.
In conclusion, I think that any type or method of advertisement it vital to attract the people attention even if, it was annoying or frustrating for some people. However, thats not the case for some peole who never skip the advertisement and were interested in buying the products.
Posted on May 2, 2022
Band Score – 5
Concentrate on the correct usage of articles, verb form, tense, prepositions and punctuation.
Pay attention to spellings and capitalization.
Some ideas lack expression. Learn error free sentence formation.
Use C2 level words.