Successful Companies Use Advertisements to Make More Sales – IELTS Writing task 2

Successful companies use advertisements to make more sales. What can make an advertisement effective? Do you think advertisements are a bad thing or a good thing for society?

Outline

Essay Type

Direct Question Essay

Introduction

Paraphrase the topic.

Mention what will be discussed in the following paragraphs.

Body Paragraphs

What can make advertisements more effective?

Why are advertisements a positive influence on society?

Conclusion

Summarize your answers in the conclusion.

Sample Essay

Advertisements have become the predominant form of marketing and promoting products. Sale through this medium is the principal approach for yielding more profit lately. Although an argument can be made on the nature and influence they have on viewers, commercials can be a formidable tool to influence people, if used correctly. In the following essay, I will discuss how the effectiveness of advertisements can be increased and how they are an overall positive influence on society.

First and foremost, it is vital to understand the target audience of a company when framing its marketing strategies. To have a successful marketing campaign, one has to relate to the viewers and touch on topics they feel most strongly about. Subsequently, companies have to come up with ideas for promoting their products in a fashion that is entertaining and relays a strong message to the community that is being addressed. The effectiveness of a company’s marketing tactics is determined by how successful it makes the viewer more intrigued about the product. Moreover, the companies can hire popular celebrities to promote the product. In this way, it will appeal to the followers of the celebrities who will suggest these products to others.

At the same time, it is important to realize how advertisements are one of the most influential forms of media. When structured decently, they can be powerful and persuasive; on the other hand, they can lose potential and existing customers if the tone is not set right. But, there are exceptions as most businesses tend to portray a positive image of their brands through their promotional methods. For example, Cadbury has been a model of creating compelling promotion campaigns for decades in India as family, culture, and togetherness are some common motifs. They are known to spread positive ideas in their ads.

I would like to conclude by saying that a successful advertising campaign can only be created when a company knows its customers well. Although there are debates on the integrity of marketing trends followed recently, I believe they positively impact society as a whole.

Vocabulary

• Predominant

Meaning: Present as the strongest or main element
Eg: This is predominantly a Chinese neighbourhood.

• Medium

Meaning: Means, method
Eg: English is the only medium of communication here.

• Yield

Meaning: Produce, generate
Eg: This method yields the same results.

• Formidable

Meaning: powerful, capable
Eg: Thanos was a formidable opponent.

• Framing

Meaning: creating, forming
Eg: He was busy framing tomorrow’s routine.

• Touch on

Meaning: mention, bring up
Eg: The speaker touched on many important issues.

• Relay

Meaning: send, spread
Eg: The pamphlet relayed a strong message.

• Intrigued

Meaning: curious, interested
Eg: He was intrigued by the Northern Lights.

• Persuasive

Meaning: good at persuading or convincing
Eg: She was a very persuasive sales executive.

• Compelling

Meaning: evoking interest and attention in a powerful way.
Eg: He had very compelling features.

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