Consumers Are Faced With Increasing Numbers of Advertisements From Competing Companies – IELTS Writing Task 2
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The Essay Writing section of the IELTS Writing Module can be a difficult task for many IELTS Aspirants. Thus, it is vital that you polish your essay writing skills before attempting the IELTS.
Below is a sample IELTS Essay for the IELTS Essay topic:
Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Outline
Essay Type
Direct Question Essay
Introduction
Sentence 1: Advertisements are communication between companies and consumers, which are fruitful to the producers and consumers. Moreover, companies influence the consumers by promoting an increasing number of advertisements.
Sentence 2: In my opinion, these adverts have both positive and negative effects on consumers, and some steps should be taken to protect consumers.
Body
Paragraph 1: There is no doubt that advertisements influence people’s minds.
Paragraph 2: Several measures can be taken to combat the adverse effects of advertisements.
Conclusion
Clearly restate your views.
Sample Essay
Advertisement is a powerful and persuasive medium that influences consumers in both positive and negative ways. In order to survive in the competitive marketing world, every company believes in advertising its product. Thus, it is undeniably true that advertisements have significant impacts on consumers. In my opinion, I believe that excessive popularity of advertisements has adverse effects, but some measures should be taken to curb this issue.
There is no doubt that advertisements influence people’s minds. Several corporate organizations and local companies use advertisements as a way to promote and provide essential information about their products to the consumers. For instance, there are companies that promote health drinks and immune boosting medicines with the help of top celebrities. These advertisements create an illusion in the consumer’s minds that their health drinks and immune-boosting medicines will help them maintain their immune system and acquire a well-balanced body. Thus, people are swayed by these advertisements and instantly purchase such products. Moreover, the most susceptible target for advertisements is children because they lack the information and maturity to make informed judgments. In this way, they pester their parents to purchase those products. Further, stealth advertising and celebrity endorsements sway people into tempting and purchasing goods that they actually don’t use often.
There are some ways to deal with these issues. First, the government should impose strict laws and regulations on advertising companies to not pressurize the public to purchase unnecessary products. The advertising agencies should be aware of launching ethical advertisements. Furthermore, the consumers should protect themselves from being persuaded by celebrity endorsements.
To sum up, although advertising is an effective way to increase a company’s sales and brand, they are more often than not a negative influence on people’s lives. I believe that governments should exert more regulations on advertising agencies to mitigate the issues mentioned above, and consumers should use their wisdom to purchase only the necessary products without being influenced by advertisements.
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Band 9 Sample Essay
Living in a century that is influenced materialistically, we are inundated with an array of advertisements. In my opinion, the excess practice of it, whether on TV, internet or print media, could be menacing as it invigorates people to spend more without thinking cautiously. Hence, there should be some protective measures to avert over-spending. In the following essays, I shall discuss this in detail.
To begin with, compelling advertising, showcasing attractive products and services, forces people to spend even when it is not necessary. In the present scenario, companies with massive budgets have adopted varying methods to advertise their offering, ranging from TV commercials to flyers in newspaper that it is becoming strenuous for people to escape from these activities. For instance, if you are watching a cricket match, it is very likely that you will come across logos or advertisements of sponsors. Similarly, if you are watching a web series or a movie, you will find a promotional product. At the very least, even if you are just scrolling through social media in your free time, you will find hoards of advertisements or influencers promoting products. This volume of advertising simply means that we, as consumers, are profoundly cajoled into purchasing such products without giving them enough thought.
As far as the regulation is concerned, it is not a piece of cake to decide how the advertisements can be regulated. Evidently, governments have to restrict advertisements for such products that could pose health threats or are harmful, such as tobacco, alcohol, and more. Considering that the government doesn’t have significant control over other advertising forms, consumers will have to use their common sense. This includes brainstorming over the need of a product than giving up in front of the desires or wants. Waiting for 24-hours before buying a product can help as well. This means not scrolling through products on the internet mindlessly or not giving in to the temptation of buying the latest smartphone.
In the end, it could be concluded that while it is difficult to escape entirely from advertisements and their effects, people should control their urges to purchase anything unnecessarily.
Vocabulary
- Persuade
Meaning: induce someone to do something through reasoning or arguments.
Eg: The Kidnapper persuaded the children to try the chocolate bar.
- Endorsement
Meaning: the action or endorsing someone or something
Eg: The famous actor was approached by the company for endorsements.
- Curb
Meaning: a check or restraint on something
Eg: The students decided to curb the damage they did to the classroom walls.
- Exert
Meaning: apply or bring to bear (a force, influence, or quality)
Eg: The tractor exerted its pressure to break the wall.
- Susceptible
Meaning: likely or liable to be influenced or harmed by a particular thing.
Eg: Children are more susceptible to video games than studying good books.
- Tempt
Meaning: entice or try to entice someone they find attractive but know to be wrong or unwise.
Eg: I was tempted to eat the cake while I was actually fasting.
- Excessive
Meaning: more than is necessary, normal or desirable ; immoderate
Eg: Excessive amount of sugar was used to make the dessert.
- Impose
Meaning: force an unwelcome decision or ruling on someone
Eg: Due to the spread of dengue, the government imposed a curfew.
- Flaws
Meaning: a mark, blemish, or other imperfection which marks a substance or an object.
Eg: It’s high time Meera accepted her flaws and moved on.
- Pester
Meaning: trouble or annoy someone with frequent or persistent requests or interruption
Eg: The scammers pestered me with constant telephone calls.
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Kasturika Samanta
Post your Comments
4 Comments
Cki
Posted on Nov 17, 2023
Nowadays consumers are faced with advertisements from all kinds of companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them?
In this day and age, advertisements are a communication tool between consumers and companies. Therefore, all kinds of companies are trying to make an impact on their consumers by promoting an increasing number of advertisements. From my perspective, I totally agree that advertisements are having effects on clients and there are some solutions that should be taken to protect them.
There is no doubt that advertisements influenced people’s minds. In this competitive world, companies have to release advertisements as much as they can to attract the attention of clients and sell more of their products. They can use complex artificial intelligence systems to follow and track user behaviors thereby recommending some helpful information about their products that people are caring about. On the one hand, we can take lots of benefits from advertisements due to the informative information about the goods which we are going to buy. For example, if you look for a new model sneakers or a T-shirt, advertisements will turn on in social networking platforms such as Facebook, Tik Tok or Instagram to help you explain your choice and provide more detail about sneakers. On the other hand, too much advertisements will make people easily distracted by notifications. Moreover, there are some advertisements that may be not true or give wrong data about products.
Several measures can be taken to combat the adverse effects of advertisements. First, the government should impose strict laws and regulations on advertising companies to not pressurize the public to purchase unnecessary products. The advertising agencies should be aware of launching ethical advertisements. Furthermore, the consumers should protect themselves from being persuaded by celebrity endorsements.
To sum up, there are various reasons for the influences of advertisements on people’s lives, and steps need to be taken to tackle thí problems.
Reply
IELTS Expert
Posted on Nov 18, 2023
Band 6
Most points of the question have been addressed well. The structure of the essay is good but the vocabulary used is average and can be improved upon.
The grammatical range has not been presented as expected and the coherence can worked upon by using more connectors.
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Hi
Posted on Nov 6, 2023
Right now, most of people, in all age range, own one or more SNS accounts and spend big amount of their time just going through how the world is moving through SNS. This also leads them to many different advertisements about literally everything. In this case, I believe that the influence of such advertisements are big enough to harm one’s consuming habits, therefore should be regulated and educated to prevent this from getting more serious.
Making impulsive purchase is one of the worst consuming habits one could have. People make such mistakes because of many reasons such as deprivation in childhood, low self-esteem or lack of self-control. However, these days, they are also made because of too much, unfiltered advertisements surrounding the younger generations, who haven’t actually fixed their own reasonable consumption standards. According to a survey made by Bankrate, 60%of Generation Z, born between 1997 and 2012, answered that they made an impulse purchase because of advertisements on SNS. Like this, ones fail to make good choices since they are covered with to much overly inflated advertisements.
Then to solve this problem, the government should make strict regulations of advertisements encircling us. The companies should be made to only appeal about their brand’s realistic goals and specifications that are needed when consumers make choices between them and other similar companies. Moreover, there should be more educations to teach consumers to make reasonable purchases.
In conclusion. as more younger and uncentered ones are starting to use sns and get seriously affected by it, the government should indeed stop unrealistic and deceptive advertisements while they teach the consumers too.
Reply
IELTS Expert
Posted on Nov 8, 2023
In reply to Zahra.
Band 6 –
The main parts of the prompt are addressed. Information and ideas are arranged
coherently and there is a clear overall progression. Examples of more complex structures are
not marked by the same level of accuracy
as in simple structures.
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In reply to Zahra.
Band 6 –
The main parts of the prompt are addressed. Information and ideas are arranged
coherently and there is a clear overall progression. Examples of more complex structures are
not marked by the same level of accuracy
as in simple structures.
For achieving Band 9, Click Here to get One Free Writing Demo session :