Consumers Are Faced With Increasing Numbers of Advertisements From Competing Companies – IELTS Writing Task 2
Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?
Direct Question Essay
Sentence 1: Advertisements are communication between companies and consumers, which are fruitful to the producers and consumers. Moreover, companies influence the consumers by promoting an increasing number of advertisements.
Sentence 2: In my opinion, these adverts have both positive and negative effects on consumers, and some steps should be taken to protect consumers.
Paragraph 1: There is no doubt that advertisements influence people’s minds.
Paragraph 2: Several measures can be taken to combat the adverse effects of advertisements.
Clearly restate your views.
Advertisement is a powerful and persuasive medium that influences consumers in both positive and negative ways. In order to survive in the competitive marketing world, every company believes in advertising its product. Thus, it is undeniably true that advertisements have significant impacts on consumers. In my opinion, I believe that excessive popularity of advertisements has adverse effects, but some measures should be taken to curb this issue.
There is no doubt that advertisements influence people’s minds. Several corporate organizations and local companies use advertisements as a way to promote and provide essential information about their products to the consumers. For instance, there are companies that promote health drinks and immune boosting medicines with the help of top celebrities. These advertisements create an illusion in the consumer’s minds that their health drinks and immune-boosting medicines will help them maintain their immune system and acquire a well-balanced body. Thus, people are swayed by these advertisements and instantly purchase such products. Moreover, the most susceptible target for advertisements is children because they lack the information and maturity to make informed judgments. In this way, they pester their parents to purchase those products. Further, stealth advertising and celebrity endorsements sway people into tempting and purchasing goods that they actually don’t use often.
There are some ways to deal with these issues. First, the government should impose strict laws and regulations on advertising companies to not pressurize the public to purchase unnecessary products. The advertising agencies should be aware of launching ethical advertisements. Furthermore, the consumers should protect themselves from being persuaded by celebrity endorsements.
To sum up, although advertising is an effective way to increase a company’s sales and brand, they are more often than not a negative influence on people’s lives. I believe that governments should exert more regulations on advertising agencies to mitigate the issues mentioned above, and consumers should use their wisdom to purchase only the necessary products without being influenced by advertisements.
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Living in a century that is influenced materialistically, we are inundated with an array of advertisements. In my opinion, the excess practice of it, whether on TV, internet or print media, could be menacing as it invigorates people to spend more without thinking cautiously. Hence, there should be some protective measures to avert over-spending. In the following essays, I shall discuss this in detail.
To begin with, compelling advertising, showcasing attractive products and services, forces people to spend even when it is not necessary. In the present scenario, companies with massive budgets have adopted varying methods to advertise their offering, ranging from TV commercials to flyers in newspaper that it is becoming strenuous for people to escape from these activities. For instance, if you are watching a cricket match, it is very likely that you will come across logos or advertisements of sponsors. Similarly, if you are watching a web series or a movie, you will find a promotional product. At the very least, even if you are just scrolling through social media in your free time, you will find hoards of advertisements or influencers promoting products. This volume of advertising simply means that we, as consumers, are profoundly cajoled into purchasing such products without giving them enough thought.
As far as the regulation is concerned, it is not a piece of cake to decide how the advertisements can be regulated. Evidently, governments have to restrict advertisements for such products that could pose health threats or are harmful, such as tobacco, alcohol, and more. Considering that the government doesn’t have significant control over other advertising forms, consumers will have to use their common sense. This includes brainstorming over the need of a product than giving up in front of the desires or wants. Waiting for 24-hours before buying a product can help as well. This means not scrolling through products on the internet mindlessly or not giving in to the temptation of buying the latest smartphone.
In the end, it could be concluded that while it is difficult to escape entirely from advertisements and their effects, people should control their urges to purchase anything unnecessarily.
Meaning: induce someone to do something through reasoning or arguments.
Eg: The Kidnapper persuaded the children to try the chocolate bar.
Meaning: the action or endorsing someone or something
Eg: The famous actor was approached by the company for endorsements.
Meaning: a check or restraint on something
Eg: The students decided to curb the damage they did to the classroom walls.
Meaning: apply or bring to bear (a force, influence, or quality)
Eg: The tractor exerted its pressure to break the wall.
Meaning: likely or liable to be influenced or harmed by a particular thing.
Eg: Children are more susceptible to video games than studying good books.
Meaning: entice or try to entice someone they find attractive but know to be wrong or unwise.
Eg: I was tempted to eat the cake while I was actually fasting.
Meaning: more than is necessary, normal or desirable ; immoderate
Eg: Excessive amount of sugar was used to make the dessert.
Meaning: force an unwelcome decision or ruling on someone
Eg: Due to the spread of dengue, the government imposed a curfew.
Meaning: a mark, blemish, or other imperfection which marks a substance or an object.
Eg: It’s high time Meera accepted her flaws and moved on.
Meaning: trouble or annoy someone with frequent or persistent requests or interruption
Eg: The scammers pestered me with constant telephone calls.
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