Large Businesses Have Big Budgets for Marketing and Promotion – IELTS Writing Task 2
Large businesses have big budgets for marketing and promotion and as a result people gravitate towards buying their products. What problems does this cause? What could be done to encourage people to buy local products?
Sentences 1 & 2: Introduce the topic.
Sentence 3 & 4 : Problems caused and different measures that will be discussed in the essay.
Paragraph 1 – Problems caused due to large business monopoly.
Paragraph 2 – Steps taken to promote local products.
Summarize the points discussed and conclude the notion.
The marketing and advertising budgets of multinational companies and brands are large. Small local businesses may not reach potential clients because people are lured by the advertising strategy of the large businesses and end up purchasing their products. There can be dire consequences, such as the closure of local businesses, unemployment, or a monopoly in the market. It is possible to steer people toward buying local products by taking a few steps mentioned in the following essay.
Many global companies now operate in small towns and villages. They are able to attract buyers easily because they offer steep discounts on most products. In most cases, small local businesses, usually independently owned, have little economic power to defend themselves against big corporations who invest massive sums in marketing and promotion. It is inevitable that these firms would eventually suffer heavy losses in the market and finally be wiped out. For instance, in most cities, many local artisans have lost their livelihoods due to the lack of buyers. Now consumers would rather purchase factory-made goods that look more appealing instead of handcrafted goods. The purchasing power of local communities will decrease as local people lose their source of income.
It is essential to take measures to encourage people to buy local products. Storeowners should be urged to stock local products alongside branded products. Also, banks and governments need to financially support local manufacturers to advance the economy of a country. However, local traders know their customers better than multinational giants, so they can come up with discounts and incentives that others can’t. In this way, they will be able to identify exactly what their target market needs and tailor their products accordingly to increase sales.
In conclusion, the local business sector suffers the most when international companies entice local customers with great discounts. By offering the customers customized solutions, local business people can overcome this threat.
Meaning: one who wants professional support/service from the company
Eg: Sweta is a potential client of our company.
Meaning: very bad or serious; terrible
Eg: His childhood was spent in dire poverty.
Meaning: the control of an industry or service by only one company
Eg: Microsoft holds a monopoly on the PC market.
Meaning: to take control of a situation and try to influence the way it develops
Eg: Lots of people will be happy to steer you in the wrong direction.
Meaning: very big
Eg: There was a steep fall in the price of radio when smartphones were invented.
Meaning: that cannot be avoided or prevented from happening
Eg: With more cars on the road, traffic is inevitable.
Meaning: attractive or interesting
Eg: This dress looks appealing to me.
Meaning: to advise or try hard to persuade somebody to do something
Eg: I urged him to stick to his decision.
Meaning: something that encourages you
Eg: The rising cost of electricity provides a strong incentive to conserve energy.
Meaning: to persuade somebody to do something or to go somewhere by offering him/her something nice
Eg: The adverts entice the customer into buying things they don’t really want.