Making the Most of Trends IELTS Reading Answers
Practice and find answers to the IELTS Academic reading passage, 'Making the Most of Trends' here!
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The IELTS Reading Academic passage ‘Making the most of trends reading‘ is a reading passage that appeared in an IELTS Test. Try to find the answers to get an idea of the difficulty level of the passages in the actual reading test. If you want more passages to solve, try taking one of our IELTS reading practice tests.
The types of questions found in this passage are:
Multiple Choice Questions:
These are some of the most frequent types of questions asked in the IELTS. In this type of question, you are required to choose the most appropriate option out of all the given options, which you believe would be the aptest answer to a particular question. You are generally given four options (the number of options may vary, at times) and you are required to choose the most suitable option. It is advisable to go through all the options before answering them.
Matching features
In this type of question, there will be a list of items given in the box and you need to match these items by reading and understanding some sentences in the passages. In this passage, the list comprises the name of certain companies with reference to the passage. You have to go through the passage thoroughly and choose the most appropriate company in relation to the statements given in the questions.
Matching Sentence Endings:
In these types of questions, you are required to complete the sentences using the list of sentence endings. First, go through the passages, locate the sentences asked in the question. Then, match the appropriate ending of the given sentence with the possible endings mentioned and form a meaningful sentence in relation to the passage.
Making the Most of Trends
Experts from Harvard Business School give advice to managers
Making the Most of Trends IELTS Reading Answers
Now, you will find the answers along with the location of the answers in the passage and the keywords that help you find out the answers. Check out 'Making the most of trends reading' answers and assess your improvement for a high IELTS Reading band score.
27 Answer: D
Question Type: Multiple Choice Question
Answer location: Paragraph 1, Lines 1-5
Answer explanation: “But in the course of conducting research in a number of industries and working directly with companies, we have discovered that managers often fail to recognize the less obvious but profound ways these trends are influencing consumers’ aspirations, attitudes, and behaviors.” It shows how most managers flunk to gauge the essence of ongoing trends and how profound effects these trends have on the consumers.
28 Answer: C
Question Type: Multiple Choice Question
Answer location: Paragraph 3, Lines 6-9
Answer explanation: “The Coach brand had been a symbol of opulence and luxury for nearly 70 years, and the most obvious reaction to the downturn would have been to lower prices. However, that would have risked cheapening the brand’s image.” This shows that the brand was disconcerted about the economic recession and that it would decrease their worth and affect their reputation as a luxury brand.
29 Answer: A
Question Type: Multiple Choice Question
Answer location: Paragraph 4, Lines 9-11
Answer explanation: “Tesco has not abandoned its traditional retail offering but augmented its business with these innovations, thereby infusing its value proposition with a green streak.” The point hence suggests that Tesco didn’t have to give up on its primary business model even after the introduction of this programme.
30 Answer: D
Question Type: Multiple Choice Question
Answer location: Paragraph 5, Lines 4-8
Answer explanation: “At first glance, spending resources to incorporate elements of a seemingly irrelevant trend into one’s core offerings sounds like it’s hardly worthwhile. But consider Nike’s move to integrate the digital revolution into its reputation for high-performance athletic footwear.” This shows how the strategy seemed to have fewer benefits but the unique decision that Nike took to have collaborated with a different niche worked for them.
31 Answer: D
Question Type: Multiple Choice Question
Answer location: Paragraph 6, Lines 6-13
Answer explanation: “By reaffirming the toy category’s association with physical play, the ME2 counteracted some of the widely perceived negative impacts of digital gaming devices. Like other handheld games, the device featured a host of exciting interactive games, a full-color LCD screen, and advanced 3D graphics. What set it apart was that it incorporated the traditional physical component of children’s play: it contained a pedometer, which tracked and awarded points for physical activity (walking, running, biking, skateboarding, climbing stairs).” This shows that ME2 made a breakthrough by taking an unprecedented step in addressing the concern of the general public about unhealthy lifestyle by integrating physical activities into their virtual gaming platform.
32 Answer: D
Question Type: Matching the features
Answer location: Paragraph 6, Lines 4-8
Answer explanation: “A product that accomplished this is the ME2, a video game created by Canada’s iToys. By reaffirming the toy category’s association with physical play, the ME2 counteracted some of the widely perceived negative impacts of digital gaming devices.” This suggests that the video game by iToys was able to circumvent the harmful effects of virtual gaming and could pacify the concern of the public to its own benefit.
33 Answer: C
Question Type: Matching the features
Answer location: Paragraph 5, Lines 7-11
Answer explanation: “But consider Nike’s move to integrate the digital revolution into its reputation for high-performance athletic footwear. In 2006, they teamed up with technology company Apple to launch Nike+, a digital sports kit comprising a sensor that attaches to the running shoe and a wireless receiver that connects to the user’s iPod.” This clearly suggests that Nike collaborated (teamed up) with Apple, which was an altogether different domain of products.
34 Answer: B
Question Type: Matching the features
Answer location: Paragraph 4, Lines 6-9
Answer explanation: “For example, Tesco customers can accumulate points for such activities as reusing bags, recycling cans and printer cartridges, and buying home-insulation materials. Like points earned on regular purchases, these green points can be redeemed for cash.” This shows how Tesco made a revolutionary decision towards its corporate social responsibility by incentivizing the environmental friendly acts of its consumers. This helped their revenue growth too.
35 Answer: A
Question Type: Matching the features
Answer location: Paragraph 3, lines 9-11
Answer explanation: “Instead, they initiated a consumer-research project which revealed that customers were eager to lift themselves and the country out of tough times.” This shows that Coach inferred through a study that people were ready to come out of the economic downturn (difficult times) and help not only themselves but also the country with the contributions they could make.
36 Answer: C
Question Type: Matching the features
Answer location: Paragraph 5, Lines 4-8
Answer explanation: “At first glance, spending resources to incorporate elements of a seemingly irrelevant trend into one’s core offerings sounds like it’s hardly worthwhile. But consider Nike’s move to integrate the digital revolution into its reputation for high-performance athletic footwear.” This shows how Nike took to have collaborated with a unrelated product sector (irrelevant trend) like Apple which has a increasing demand, and that worked for them.
37 Answer: A
Question Type: Matching the features
Answer location: Paragraph 3, Lines 13-17
Answer explanation: “Creating the sub-brand allowed Coach to avert an across-the-board price cut. In contrast to the many companies that responded to the recession by cutting prices, Coach saw the new consumer mindset as an opportunity for innovation and renewal.” This talks about the prudential decision that the Coach made and which helped them in evading the menace of economic downturn. Here, the keywords ‘avert’ and ‘price cut’ refer to ‘avoid’ and ‘charge less’ respectively.
38 Answer: B
Question Type: Matching Sentence Endings
Answer location: Paragraph 7, Lines 1-3
Answer explanation: “Once you have gained perspective on how trend-related changes in consumer opinions and behaviors impact on your category, you can determine which of our three innovation strategies to pursue.” This suggests that when the trend-related dynamics and effects are well analyzed, one has to identify an innovative way by combining strategies to maintain the consumer base.
39 Answer: C
Question Type: Matching Sentence Endings
Answer location: Paragraph 7, Lines 9-11
Answer explanation: “Finally, if aspects of the category clash with undesired outcomes of a trend, such as associations with unhealthy lifestyles, there is an opportunity to counteract those changes by reaffirming the core values of your category.” This suggests that counteract and affirm strategy help your brand in case your products or its types are opposite to the trend by putting certain elements that could elude the negative aspects or undesired outcomes.
40 Answer: D
Question Type: Matching Sentence Endings
Answer location: Paragraph 7, Lines 6-8
Answer explanation: “If analysis reveals an increasing disparity between your category and consumers’ new focus, your innovations need to transcend the category to integrate the two worlds.” This suggests that in the case of a gap between the product class one has and the consumer’s interest, they should bridge the difference by combining two interests to create a synergy.
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