IELTS Writing 2 Practice Test 19
The high sales of popular consumer goods reflect the power of advertising but not the real need of the society where such products are sold. Do you agree or disagree?
Band 8.0 Sample Answer
Advertising is well – known as a method of promotion, a method used by corporations to introduce their products and services to the market, attract the eye of consumers and increase sales. Critics of advertising argue that this is a main drive of soaring sales of some products, inducing consumers to purchase what they do not actually need in their daily lives. From my personal perspective, this contention is self – evident.
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Advertisement conquer the audience mainly by sending them the message they are lacking about specific brands or products. And this can lead to a situation where the customers make wrong decision to purchase the things they not really need. The advertisements as to medicine, dietary supplement and other life – enhancing products provide a typical example. Targeting the buyers that are doubtful or worried about health, advertisers have sought to encourage them to think that they are threatened by such problems like malnutrition or dysfunction of any parts of their bodies. Lack of knowledge in this field, the audience will rush to purchase the advertised products. Such cases are ever-present and the audiences expect an immediate positive outcome – disregarding other solutions.
Advertising also works to create a best – seller image for a newly – marketed product. The audience is tempted to buy it in the hope that they can thus become one of the eyewitnesses and participants of a fad. It is not uncommon that cell phone users replace their phones every year, although the phone they have abandoned is still in usable conditions. They might not actually need to make purchases so frequently, but advertising spurs them to do so. The power of advertising is too often abused by advertisers, who tend to give an exaggerated account if the popularity of the product.
In conclusion, people should stay alert to the influence advertising has on their decision making process. As indicated above, advertising usually has twisted information about what products is needed, or what product is flavored, thereby, driving people to make insensible decisions.