Large Companies Use Sports Events to Promote their Products - IELTS Writing Task 2

Kasturika Samanta

8 min read

Updated On Dec 01, 2025

Examine sample answers for the IELTS Writing Task 2 agree disagree essay ‘Large Companies Use Sports Events to Promote their Products’. Also, review the detailed outline and relevant vocabulary to craft your essay and achieve your desired writing score.

Essay Question for ‘Large Companies Use Sports Events to Promote their Products’
Outline for IELTS Agree Disagree Essay
Sample Answers for Large Companies Use Sports Events to Promote their Products IELTS Writing Task 2
Vocabulary to Use for Large Companies Use Sports Events to Promote their Products - IELTS Writing Task 2

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Modern sports have evolved into a global spectacle where athletic performance, commercial branding, and mass media come together. This increasing presence of multinational corporations raises important questions about the true essence of sports and their integrity, and leads to the IELTS Writing Task 2 agree/disagree essay topic, ‘Large Companies Use Sports Events to Promote their Products’.

In this article, we examine sample answers for the IELTS essay, ‘Large Companies Use Sports Events to Promote their Products’, along with an outline and a list of good vocabulary words to use in an IELTS essay, which is crucial for achieving a 7+ band score.

Essay Question for ‘Large Companies Use Sports Events to Promote their Products’

You should spend about 40 minutes on this task.

Large companies use sports events to promote their products. Some people think this has a negative impact on sports. To what extent do you agree or disagree? Give your own opinion and relevant examples.

You should write at least 250 words.

Outline for IELTS Agree Disagree Essay

Given below is the outline that will help you to understand how to write agree-disagree essays in IELTS.

Introduction

Paraphrase the statement
Clearly state your opinion (agree/disagree)
Briefly outline the points you will discuss

Body Paragraph 1

Present your first main argument
Explain its impact in 2–3 sentences
Provide a real or realistic example

Body Paragraph 2

Present your second reason
Explain the effect with evidence or examples

Conclusion

Restate your opinion

Sample Answers for Large Companies Use Sports Events to Promote their Products IELTS Writing Task 2

You will find three IELTS Band 9 essay samples on the topic ‘Large Companies Use Sports Events to Promote their Products’. Go through them and get ideas of how to write your own essay and achieve a high score.

Large Companies Use Sports Events to Promote their Products - Sample Answer 1

Large companies frequently use sports events as marketing opportunities, and some argue that this practice harms the integrity of sports. However, I disagree because corporate sponsorship plays a vital role in the development, accessibility, and global reach of modern sports. The following paragraphs will explain this viewpoint further with supporting examples.

To begin with, sponsorship provides essential funding that allows sports organisations to operate at a professional level. High-quality training facilities, advanced equipment, international tournaments, and athlete development programmes are often made possible only through substantial corporate investment. Without this financial backing, many sports would struggle to survive or expand. A clear example is women’s cricket, which has grown rapidly in several countries due to increased sponsorship and televised exposure supported by large brands.

Moreover, commercial partnerships help increase the visibility and popularity of sports worldwide. Advertising campaigns featuring athletes, product collaborations, and event promotions attract larger audiences, encouraging more people, especially young learners, to participate in sports. This not only boosts interest but also promotes healthier lifestyles. The Olympics, for example, relies heavily on corporate sponsorship to broadcast events to millions globally, inspiring countless young athletes.

Additionally, sponsorship can reduce costs for spectators and players. Ticket prices, broadcast subscriptions, and participation fees are often subsidised by companies in exchange for advertising benefits. This makes sports more affordable and accessible to the public.

In conclusion, although some concerns exist, I believe that large companies have a largely positive impact on sports. Their financial contributions enhance development, broaden global reach, and make sports more accessible. Therefore, rather than harming athletics, corporate sponsorship often strengthens the sporting ecosystem.

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Large Companies Use Sports Events to Promote their Products - Sample Answer 2

Large companies frequently sponsor sports events as a way to market their products to massive audiences. While this financial support appears beneficial on the surface, I agree that excessive commercial influence has a negative impact on sports. The following paragraphs will provie more detail on this idea and back them up with some examples.

Firstly, corporate sponsorship often shifts the focus of major competitions away from athletic excellence and towards profit generation. When brands dominate stadiums, uniforms, and broadcasts, the essence of fair competition can be overshadowed by advertising. For example, many cricket tournaments today are named after brands rather than sporting traditions, which dilutes the cultural identity of the sport and makes events feel more like marketing campaigns than athletic contests.

Secondly, sponsorships can create inequalities among teams and athletes. Popular sports and well-known athletes attract most of the funding, leaving less mainstream sports struggling for financial survival. This imbalance reduces diversity in the sporting world and leads to a situation where commercial value determines which sports receive visibility. A clear example is how Olympic athletes from less popular disciplines often receive minimal support because they do not promise high advertising returns.

However, supporters of sponsorship argue that it provides essential funding for training facilities and international competitions. Although this may be true, such funding frequently comes with strings attached, including pressure on athletes to promote products they do not believe in. This undermines their independence and the integrity of the sport.

In conclusion, although sponsorship can bring financial benefits, I believe that the overwhelming commercialisation driven by large companies has a negative effect on sports. It diverts attention from athletic talent and creates disparities that harm the overall sporting landscape.

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Large Companies Use Sports Events to Promote their Products - Sample Answer 3

Unlock Band 9 Sample Answer

Sporting events hold immense mass appeal, which advertisers are tremendously keen to capitalise upon. However, countless people see this as having an adverse influence on sports, while others beg to differ. I agree with the latter, and in this essay, I will examine the arguments for and against advertisers making the most of sporting events to publicise their products.

Firstly, sponsorship of tournaments by major companies helps bear the steep costs of organising the event and helps ensure the tickets for each fan are kept at affordable rates. Otherwise, fans may not even have to pay for tickets. Secondly, the revenue earned from advertising paid for by large companies also goes towards the general upkeep of the stadiums and venues. Without them, the latest technology, such as LED scoreboards and screens, as well as comfortable seating, could not be ensured.

One major way in which companies promote their products during sports events is by sponsoring shirts for a team that become brand ambassadors for the company and this becomes a symbiotic relationship for both parties involved. From the advertising perspective, promoting products ensures greater visibility and brand awareness and recall of the companies as sporting events hold much fervour in the public consciousness.

However, on the opposing side of the argument, people state that advertising in sporting events has proliferated to such an extent that it mars the experience of enjoying the sport for the spectators. Secondly, if players or event organisers publicise products that have pernicious effects, such as tobacco or alcohol, it can encourage sporting fans to seek out such noxious products, especially the impressionable young spectators who often idolise their favourite sporting figures as heroes. Lastly, people state that advertising leads to the commercialisation of sports events which detracts from the glory and beauty of a sport.

In conclusion, I would state that while the promotion of products during sports events may have some disadvantageous effects, for the most part, the contributions made by large companies are crucial to sporting events and cannot be done away with.

Vocabulary to Use for Large Companies Use Sports Events to Promote their Products - IELTS Writing Task 2

Here is a list of IELTS Academic high-frequency vocabulary words related to the topic, ‘Large Companies Use Sports Events to Promote their Products’, that will help you boost your vocabulary for similar essay topics.

Word	Meaning	Example Sentence
Integrity	the quality of being honest and having strong moral principles	Many fans believe that excessive commercial influence threatens the integrity of competitive sports.
Corporate sponsorship	financial support provided by companies to events or activities for promotional benefit	Corporate sponsorship has become essential for many sporting events to remain financially viable.
Substantial	large in amount or importance	The tournament received substantial funding from international brands this year.
Televised exposure	the visibility gained through being broadcast on television	Smaller sports often rely on televised exposure to attract new fans and investment.
Subsidised	supported financially to reduce cost	Government-subsidised training programs allow underprivileged athletes to access professional coaching.
Spectators	people who watch an event, especially a sporting event	Thousands of spectators gathered in the stadium to witness the final match.
Global reach	the ability to connect with or influence audiences worldwide	Social media has given even local sports a global reach that was impossible a decade ago.
Overshadowed	made to seem less important	Traditional sports are being overshadowed by fast-growing e-sports competitions.
Dilutes	weakens or reduces the strength or value of something	Excessive advertising during matches dilutes the emotional impact of live sporting moments.
Mainstream sports	sports that are widely accepted and followed by the general public	Funding tends to flow toward mainstream sports, leaving niche activities underdeveloped.
Undermines	weakens or damages something gradually	Paying athletes enormous sums sometimes undermines the core values of discipline and sportsmanship.
Overwhelming	very great in amount or intensity	The overwhelming popularity of cricket in some countries makes it difficult for other sports to flourish.
Disparities	significant differences or inequalities	Huge disparities in funding create an uneven playing field between rich and poor sporting federations.
Capitalise	take the opportunity to gain an advantage or profit	Smaller brands try to capitalise on major tournaments to build brand recognition.
Publicise	to make something widely known; promote	The organisers used social media campaigns to publicise the charity marathon.
Affordable	reasonably priced; not too expensive	Stadium tickets were made affordable to encourage more families to attend matches.
Revenue	income generated from activities, sales, or services	Broadcasting rights contribute the largest share of revenue for most sporting leagues.
Upkeep	the process of keeping something in good condition; maintenance	The upkeep of modern stadiums requires continuous investment.
Symbiotic	involving interaction that benefits both parties	The symbiotic relationship between athletes and sponsors helps both gain broader visibility.
Fervour	strong and intense enthusiasm	The crowd cheered with such fervour that the stadium vibrated with excitement.
Proliferated	increased or spread rapidly	Sports academies have proliferated across the country due to rising demand for professional training.
Pernicious	extremely harmful, especially in a subtle or gradual way	The pernicious influence of illegal betting poses a serious threat to fair competition.
Idolise	to admire or love excessively; worship	Many young fans idolise athletes and try to emulate their playing style and discipline.

To conclude, the intersection of sports and commercial sponsorship is complex, with both advantages and challenges. Understanding this topic and providing a well-balanced opinion allows you to demonstrate critical reasoning, balanced argumentation, and strong vocabulary. So, take up IELTS Writing practice tests regularly and be ready to craft well-structured essays that reflect depth, clarity, and academic precision.

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