Sample Essay for Academic IELTS Writing Task 1 Topic 15 – Table

The table shows the average length of YouTube video advertisements and average length of time viewers spend watching them. Summarise the information by selecting and reporting the main features.

Write at least 150 words.

Average YouTube Video ad length and time viewed

Type of YouTube ad Average length of YouTube ad (seconds) Average time viewed(seconds)
Public service 66.7 28.1
Business and finance 35.1 24.6
Entertainment and news 30.8 26.5
Travel 28.7 23.0
Technology 39.3 20.9
Retail 26.5 20.1
Consumer electronics 24.9 17.3
Clothing 23.4 16.6
Pharmaceuticals 21.8 16.0
Lifestyle 33.7 14.3
Overall 38.1 20.4

Model answer:

The table shows the average length of YouTube video advertisements by sector and average length of time viewers spent watching these advertisements.

The average length of the advertisements varied from a low of 21.8 seconds for pharmaceuticals to a high of 66.7 for public service advertisements. With the exception of government- and technology- related advertisements, in general, products and services which required a large financial commitment tended to have longer advertisements. Entertainments, financial services and travel advertisements, for example, were all twenty eight seconds on average or longer. Less expensive products, on the other hand, such as consumer electronics, clothing and medicines, tended to have shorter advertisements.

Adverts for more expensive products or services also tended to be watched for longer than adverts for less expensive items. Viewers on average watched more than 50 per cent of advertisements for entertainment, travel, business and finance. In contrast, viewers tended to watch less of government advertisements and advertisements for cheaper goods such as consumer electronics, clothing and medicines.

Overall, length of YouTube video advertisements and length of time spent viewing such advertisements appears to be associated with the perceived cost of the product or service being advertised.

(195 words)

THIS TEST IS COLLECTED & IMPLEMENTED BY IELTSMATERIAL.COM

Free IELTS Practice Tests – Reading, Listening, Writing, Speaking  Test|

IELTS Exam Preparation – Free IELTS material and resources.

Download IELTS Preparation Material & Tips)

Main IELTS Pages:

This website is to develop your IELTS skills with tips, model answers, lessons, free books, and more. Each section (Listening, Speaking, Writing, Reading) has a complete collection of lessons to help you improve your IELTS skills.

Get all the latest updates/lessons via email:

Subscribe for free IELTS lessons/Books/Tips/Sample Answers/Advice from our IELTS experts. We help millions of IELTS learners maximize their IELTS scores!

Subscribe to IELTS Material to receive the latest lessons

Did not See What You Were Looking For? - Try Search!

Rate this post

The following two tabs change content below.
Improve your IELTS skills with tips, model answers, lessons, free books, and more ------------ "The more you share, the more you get."
Written By

Improve your IELTS skills with tips, model answers, lessons, free books, and more ------------ "The more you share, the more you get."

Welcome to IELTS Material! Check it daily to receive useful IELTS books, practice tests and tips to get high score in IELTS exam