The table shows the average length of YouTube video advertisements and average length of time viewers spend watching them. Summarise the information by selecting and reporting the main features.
Write at least 150 words.
- Sample Essay for Academic IELTS Writing Task 1 Topic 43 – Bar Chart
- Sample Essay for Academic IELTS Writing Task 1 Topic 42 – Bar Chart
- Sample Essay for Academic IELTS Writing Task 1 Topic 23 – Bar Graph
- Sample Essay for Academic IELTS Writing Task 1 Topic 22 – Bar Chart
- Sample Essay for Academic IELTS Writing Task 1 Topic 21 – Pie Chart
Average YouTube Video ad length and time viewed
|Type of YouTube ad||Average length of YouTube ad (seconds)||Average time viewed(seconds)|
|Business and finance||35.1||24.6|
|Entertainment and news||30.8||26.5|
The table shows the average length of YouTube video advertisements by sector and average length of time viewers spent watching these advertisements.
The average length of the advertisements varied from a low of 21.8 seconds for pharmaceuticals to a high of 66.7 for public service advertisements. With the exception of government- and technology- related advertisements, in general, products and services which required a large financial commitment tended to have longer advertisements. Entertainments, financial services and travel advertisements, for example, were all twenty eight seconds on average or longer. Less expensive products, on the other hand, such as consumer electronics, clothing and medicines, tended to have shorter advertisements.
Adverts for more expensive products or services also tended to be watched for longer than adverts for less expensive items. Viewers on average watched more than 50 per cent of advertisements for entertainment, travel, business and finance. In contrast, viewers tended to watch less of government advertisements and advertisements for cheaper goods such as consumer electronics, clothing and medicines.
Overall, length of YouTube video advertisements and length of time spent viewing such advertisements appears to be associated with the perceived cost of the product or service being advertised.
THIS TEST IS COLLECTED & IMPLEMENTED BY IELTSMATERIAL.COM
( Free IELTS Practice Tests – Reading, Listening, Writing, Speaking Test|
IELTS Exam Preparation – Free IELTS material and resources.
Download IELTS Preparation Material & Tips)
Latest posts by IELTS Material (see all)
- IELTS Speaking Part 1 Topics 2019 (Sep – Dec 2019) & Sample Answers - August 20, 2019
- Cambridge Practice Tests for IELTS Series (1 – 14) Student’s Book with Answers with Audio - May 4, 2019
- All Useful IELTS Writing Lessons & Websites - February 27, 2019
Main IELTS Pages:
This website is to develop your IELTS skills with tips, model answers, lessons, free books, and more. Each section (Listening, Speaking, Writing, Reading) has a complete collection of lessons to help you improve your IELTS skills.
Subscribe for free IELTS lessons/Books/Tips/Sample Answers/Advice from our IELTS experts. We help millions of IELTS learners maximize their IELTS scores!