IELTS Academic Writing Task 1 Topic 07: The worldwide market share of the mobile phone market for manufactures – Table
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The table shows the worldwide market share of the mobile phone market for manufactures in the years 2005 and 2006.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
Write at least 150 words.
Worldwide Mobile phone Sales in 2005 & 2006 (% share of market)
Company | 2005 % Market share | 2006 % Market share |
Nokia | 32.5 | 35 |
Motorola | 17.7 | 21.1 |
Samsung | 12.7 | 11.8 |
Sony Ericsson | 6.3 | 7.4 |
L.G | 6.7 | 6.3 |
BenQ Mobile | 4.9 | 2.4 |
Others | 19.2 | 16.2 |
TOTAL | 100.0 | 100.0 |
Report Plan
Paraphrase: shows>demonstrates; market share of the mobile phone market for manufactures>with respect to leading mobile manufacturers
Overview: The table data shows the global market share in 2005 and 2006 of the leading mobile manufacturers.
Paragraph 2: (1) Compare the market share of Nokia, Motorola and Samsung. Give figures.
Paragraph 3: (1) Compare the market share of Sony Ericsson, LG and BenQ. Give figures.
Paragraph 4: (1) Give the overall summary and talk about the trend.
Sample Answer
The table data demonstrates the global market share in 2005 and 2006 with respect to leading mobile manufacturers. At a glance, in 2005 and 2006, Nokia had the highest global market share of mobile phones. As it is evident, the market shares of Nokia, Motorola and Sony Ericsson had an upsurge in 2006 in comparison to their respective shares in the previous years.
As per the presentation, Nokia had the largest share, nearly one-third of the total, in 2005. In the succeeding year, the brand saw an increase of 2.5%. Motorola had about the second highest market share in 2005, just a bit over 17%. In the following year, this share increased roughly by 4%. Samsung managed to maintain its third position, despite a decrease to 11.8% in 2006 in comparison to the 12.7% in the previous year.
Talking about the other brands, Sony Ericsson and LG had a bit more than 6% market share in 2005. In the subsequent year, while Sony Ericsson had an increase by 1%, LG had to bear a decrease. BenQ Mobile had the lowest market share, and their shares also dropped to half in 2006 in comparison to 2005.
The combined market shares of all the other manufacturers was more than 19% in 2005 but decreased to slightly over 16%, keeping in mind that Nokia, Motorola and Sony Ericsson secured a significant part.
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